I've stayed at several hotels in South Beach and I have to say I love Shore Club! The location is fantastic, the pool scene is fun, the beach is beautiful. The one thing I had to get used to at first was the modern, minimalist decor in the rooms. It is a cool, modern approach and not very warm and fuzzy (no carpeting or colors in the room) But I actually like it now. It's simple, clean, and has everything you need. We stayed in a suite that was very spacious and comfortable had two big full bathrooms (ideal for getting ready before going out at night.) We were on the 19th floor with a huge balcony with an ocean view that was also a city view. So on one side we could see the beautiful expansive ocean, on the other side we could see and feel the energy and vibe of South Beach. The room was nice and quiet at night. Nobu is in the Shore Club and the sushi there is amazing. I try to go there for dinner whenever I am in Miami. I found the staff at Shore Club to be very welcoming and friendly. One of the pool guys actually remembered be from a few years ago. The front desk and pool staff were great. I've tried a few other hotels in South Beach but I think Shore Club is my favorite. The location is great, the rooms are comfortable and quiet, there are big balconies, and the pool is very fun. I'm looking forward to going back soon!