First let me say that I can read upside down and backward and never noticed the logo treatment until I got there and noticed the sign. Like some of the other poster's I thought the place was weird...little things that really could not have been oversights and once I got on to them I "got it" (I think!) First there were strange things in the room. For instance no desk for the lap top but excellent Wi-Fi. In the bedroom I found one two socket electric receptacle in a world filled with Ipads, I phones and lap tops that need to be charged. Not only were their no bedside tables, but the phone was located along side the bed 12 inches off the floor!. I'm an "ancient" with bi-focals and I had to lay on the floor and torque my neck up to find the button for the valet to call for my car. We put our toiletries on the floor. This place has gone out of its way to be different...and whether you get it or not it will be memorable. It kind of looks like and acts like a lovers getaway.
There was a substantial mix of G&L couples but even though we are straight, older and conservative there was no sense of pressure and little exhibition...a laid back and casual atmosphere. We had dinner the first Monday night of June at the pool...Lido. It drizzled and rained and Art the server could not have been more accommodating. We were eight people and all ordered something different. I had a filet Sea Bass...called something like Mediterranean Branzini... looks like they put it flesh down on a grill then flipped on the skin for a few minutes...result is the meat was a little dry and maybe wood flavored but below the surface was moist and the meat separated beautifully from the skin...you cannot do that by accident. It came with chopped and lightly sautéed Brussel sprouts. The food and drinks were a little pricey...but after all this is Miami Beach. Next night we had after dinner cocktails as the sun was setting and the Miami skyline began its twinkle...more than made up for no beach. The hotel and parking staff was all about service. So we were there on a couple slow days and nights but I thought it was intentionally different and a nice break from the beachfront hotels.