This hotel and staff make every effort for perfection from the very start. From the valet, bellman, front desk, restaurant staff, pool staff, beach staff...really everyone there deserves a big star....probably the guy that runs the place too. I typically stay in hotels in the $300 to $500/night price range and this one sits up with the best of them. Every staff member seems to go out of their way for you. The rooms were not large but sufficient and mine offered an nice patio with a view of the ocean and of downtown Miami. The "maybe too good" comment comes from the only negative that I could come up with, which is.....people like this place and the pool gets a bit crowded fast. So, the poolside lounge chairs go fast. I wanted to keep an eye on the kids, so they brought me a regular upright pool chair and set it up for me. The beach chair service was great and they charge for the chair, but there are plenty of them and they do a great job of bringing food and drinks to you consistently and efficiently. I live just 45 minutes away from the Loews Hotel, but had a great 4 day/3 night long weekend getaway and would go back. And one other thing, when you are at these types of resorts, you just have to suck it up and enjoy the $15 drinks and not think about what you pay for the same drink elsewhere. That pricing is pretty standard for South Beach anyway.