If you want SoBe, Art Deco, sun, fun and surf - The Hotel has it all. No silly little charges or other nusances. Friendly staff, clean rooms. For the downers - a bit pricy (but, its high season and I couldnt find anything comperable for less) and the bathroom was functional but small. The best thing is the alliance with Boucher Bros on the beach. Give your name and room # at the stand between 8th and 9th, and Boucher sets you up with lounge chairs and towels. Stayed at the Essex last year. Also very nice. That said, Essex didnt have the Boucher beach deal, but it did have a great (FREE!) happy hour for guests every night.
The Hotel is convenient to the beach and in the heart of SoBe!