This Ritz is a very nice hotel right on the beach and so close to the Lincoln Road with its multitude of dining options. I really liked that they do not charge a resort fee and still provide towels and beach loungers for free to their guests. Beach area is managed really well with great setup, drinks and food delivery right to your spot. Similarly, pool area is really good, with plenty of towels and loungers. Pool is nice and warm.
Rooms are quite spacious and bathrooms are quite modern and nice. They also provide apples to their guests which is a nice touch - I always feel I don't have enough fruit when I travel.
Now for the negatives: 1) if you do not get oceanfront view room, the road noise from A1A (Collins Ave) becomes a bit intrusive even on the 9th floor, but still it didn't prevent me from a good night's sleep. 2) Pillows - small and skinny - really uncomfortable. I have to say this was the biggest negative and a place like the Ritz should be able to afford better pillows.