If you like a boutique hotel, this place is for you. Awesome beach with ability to order drinks and food (takes a little while for it to come, but what's the rush - you're on the beach!). Lots of folks to get you set up in a plush beach chaise, and even coolers to keep your drinks cold should you order a pitcher of something yummy. The restaurant Cecconi's is AWESOME - the Sunday brunch is exquisite and only $30 per person - not sure how they afford that price tag when it includes a Prosecco, Bellini or Mimosa and a huge assortment of food including raw bar. The second floor restaurant/bar is nice too - neat plush couches and corner booths. The whole place is plush - gives it a very homey feel and more luxurious than other "slick" hotels. The pool was nice and pretty quiet. The Tiki lawn was cool - we were part of a party on a weeknight and the twinkling lights and seating were nice. Hoping to replicate some of it back home in our yard! Would be more than happy to stay here again.

The Soho Miami lacks the prestige and class of any European Soho House establishments. Despite the good words of the Marketing Manager, the service at Soho Beach is unbelievable uncoordinated and even rude (with some exceptions at the counter). Although the rudest are the pompous (and overall tacky) guest members, who don't cross a word with you in the lift or in the corridors.

That is, unless you are a model or a wannabe actress in 6" heel peep-toes. Disgusting and so lamentable. I've been travelling all around the world and never have stayed in a place like this. Pretentious and definitely unremarkable. It's a shame, 'cause the rooms are astonishing, as well as the dècor of the restaurant Cecconi's (good food and reasonable prices), spa, gym, library and lobby. As other reviewers pointed out, the roof bar is closed most of the time.

And of course, camera and video devices are prohibited in the premises, since there are so many famous and wondrous guests (please notice the sarcastic tone) that they have to preserve their privacy and image rights. LOL

Sorry to say that, 'cause I'm sure there are good professionals among the staff who are working hard, but wouldn't recommend this hotel and definitely won't be back.

To the Marketing Manager: you can do much, much, much, MUCH better. Take good care of ALL your guest, not just the club members, please. And train your staff so they do not ask at the check out "Have you taken with you any of the large Cowshed toiletries?" (just for them to know, I use a $350 Swiss moisturizer and with yours, worth $24, I only dared to pamper my feet). I didn't pretend to be so harsh when I started to write this review but truth is, Soho Beach is overrated.

Beautiful on the outside but a place with no soul.

A wonderful place to stay. Can't say enough good things! Went for our 2nd time and was just as good if not better than the first. Eleanora at check in was so helpful and friendly, made it a smooth check in, welcoming us back. Our room was breathtaking with a oceanfront view and balcony with wonderful room service! The entire staff goes out of their way to accomodate you without being obtrusive. Pool and beach service excellent. Very low key, relaxing stay. Great restaurants with short walk. Great place to stay!!! Great food, great people, great views!!!

First impressions were good, friendly check in, great room, good cocktail and pretty good dinner in Ceconni's with a great waiter (Jean-Luc I think). After that it all went a bit Pete Tong. The service from the staff at the front desk the rest of the weekend was terrible. I asked for dinner recommendations and they said they would get back to me and never did and the rest of the time we just felt like we were bothering them. No one greeted us at the pool with our towels and water like we were sold on check in. And we waited an hour for a glass of wine by the pool, and would still be waiting if I hadn't gone up and asked them where it was - not even a sorry!

We stay in NY all the time and love it there, the service is far superior to Miami, maybe they need to have a stint there to train them up, or maybe it is just the Miami way or just that SH has grown so quickly the quality of service has been diluted. Either way, I would not stay there again or recommend it which is a shame as the decor and room we had were lovely with some very nice touches.