The Soho Miami lacks the prestige and class of any European Soho House establishments. Despite the good words of the Marketing Manager, the service at Soho Beach is unbelievable uncoordinated and even rude (with some exceptions at the counter). Although the rudest are the pompous (and overall tacky) guest members, who don't cross a word with you in the lift or in the corridors.
That is, unless you are a model or a wannabe actress in 6" heel peep-toes. Disgusting and so lamentable. I've been travelling all around the world and never have stayed in a place like this. Pretentious and definitely unremarkable. It's a shame, 'cause the rooms are astonishing, as well as the dècor of the restaurant Cecconi's (good food and reasonable prices), spa, gym, library and lobby. As other reviewers pointed out, the roof bar is closed most of the time.
And of course, camera and video devices are prohibited in the premises, since there are so many famous and wondrous guests (please notice the sarcastic tone) that they have to preserve their privacy and image rights. LOL
Sorry to say that, 'cause I'm sure there are good professionals among the staff who are working hard, but wouldn't recommend this hotel and definitely won't be back.
To the Marketing Manager: you can do much, much, much, MUCH better. Take good care of ALL your guest, not just the club members, please. And train your staff so they do not ask at the check out "Have you taken with you any of the large Cowshed toiletries?" (just for them to know, I use a $350 Swiss moisturizer and with yours, worth $24, I only dared to pamper my feet). I didn't pretend to be so harsh when I started to write this review but truth is, Soho Beach is overrated.
Beautiful on the outside but a place with no soul.