Spent 5 nights here in Nov 2012, and overall enjoyed the experience, in particular the beach and the service received there. That said, as this is a members club there are times we felt like outsiders as a lot of staff are very friendly, at times over friendly with the regular members.
The rooms are great, ours was road side and I was concerned the traffic noise maybe an issue, this didn't turn out to be the case. The beds are comfortable, the mini bar amazing and the bathroom with cowshed products a throughly wonderful experience.
We took in brunch on Sunday in Ciccone's which is excellent value, and the selection and quality of food to the standard you'd expect, booking in advance is advisable.
The cinema room had a great atmosphere and we enjoyed 'Skyfall' which had only just been released.
The location is good if you want to avoid the noise and bustle of South Beach, and as we're from London and used to getting around on public transport to was great to have a regular bus service, line 'S', that operates regularly to Downtown Miami via Lincoln Road making ideal for exploring during the day and out to South Beach nightlife. Stops are within walking distance of the hotel.
The main disappointment was the roof bar, which never seemed to be open, but it looked like it would have been fun.

The Soho Beach House could be a service example in the hospitality industry. We would like to emphasize that the young and tall front office manager, Romain I believe, gave us excellent advices concerning the places to visit and made our stay memorable. We will come back to the Soho not only for its unique atmosphere but also for the staff who makes this place a dream home.

Quite difficult to locate at night as hotel signage is non existent on side walk and driveway is set in from road in a corner spot. I am sure that a lot of comments have been made about the style of the hotel and its furnishing but I suppose if you were being kind you could say shabby chic. The floor tiling throughout the property is either reclaimed, original 30s or repro but whatever the case looks dreadful and in places is nothing other than unattractive as stains are everywhere perhaps never sealed but you never know if that is new stain or old. The furniture in the rooms is a mish mash and honestly some of it not at all chic except in a dumpster. Comfortable beds with 9 pillows non of which were suitable. A bath in the bedroom, v trendy but pretty horrid if you want to have friends in for a drinks after bath time with damp towels and footprints. Bath was in the window so a great theatre like performance is needed with the blinds to stop frightening other guests. Great shower. Generous allocation of towels and toiletries. Promised morning paper never arrived any of three mornings. Noisy bar that keeps people awake but thoughtfully earplugs are included! Safe not fixed to bottom of wardrobe. No drawers for clothes storage. Good size room and fairly well insulated from adjoining rooms though double glazing is defeated by the noisy bar. The front of house staff are really below par. This is the case for the people on the door who stand around chatting and make guests stand in the street and hail their own cab. Upon return one evening the doorman was slouched across his desk and didn't even approach the taxi to open door and dropped his head back onto the desk as we walked into hotel. The receptionists, and I mean all of them, and I encountered a few over a weekend are obstructive, surly and should not be in the service industry. The staff around the pool on the other hand were super friendly and efficient and did their job perfectly. Cecconis is okay, pretty environment but trading on glory achieved elsewhere.

We chose this hotel for a girls trip Oct 2012. The rooms and decor are every bit as fun as the other Soho House locations. The lobby and Ciccone's restaurant are very colonial style and breezy, bedrooms are funky/utilitarian, and the roof bar is a kind of Mexico/Miami chic.
Food in the hotel was fabulous. Brunch on the weekend is unmissable, and the profiteroles on the lunch/dinner menu were to die for.
The Cowshed spa was also a highlight w/ friendly stylists. A pedicure there was a real treat!
Generally tho service in the hotel was bordering on rude, and was certainly laden w/ a lot of attitude that workers seemed to be doing the guests a favor… we had to get our own towels for the pool beds more than once, and waited an age for drinks.
The hotel is beautiful and we had a great weekend. Am not sure whether on principle I would go back and spend money to stay there again much as I loved the space. I understand a desire to keep things feeling exclusive and cool hence an aloof attitude from staff. Others might just call this bad service...