I suppose that if you definition of "hotel" is a room and and daily cleaning, then this place can be called a hotel. Everything else about this place is not a hotel.
The front desk is about 5 feet long and it is part of a restaurant dining room. Very confusing just finding it. Their are no bellmen, no belldesk, no valet, no parking, no consierge, no gym/exersize room, and practically no service. I don't remember any other time in my life where the front entrance of a hotel was not obvious. The elevator to the rooms is wedged between a restaurant bar and a kitchen. It is not that pleasant to get through there when the restaurant is operational. This restaurant is very popular and very busy, so the noise level in and around the hotel until 1AM, is staggering. Great people watching if you're interested in seeing the "in crowd" and a highly disproportionate share of Lamborghini's and Ferrari's perhaps anywhere this side of Dubai.
The rooms are new and modern. The beds are comfortable and the deco style, if you like that, is sparse but kinda hip - in a very "white" sort of a way. However, there is an abundance of technology overload and technology just for the sake of technology. Using the coffee maker, the lights, the heating/AC, and TV are all significant challenges ( inever managed to operate the phone or the coffee maker in a two night stay). This place must have been designed by a geek that does not understand the customer. I've worked my entire life in the consumer electronics business and my own home is fully loaded with electronics well beyond any norm. I've traveled for all of my business life and have stayed in countless hotel rooms around the planet. This is by far the worste use of technology I have seen in a new and modern place.
I paid $250/night at the end of April and think this was a rip-off by at least $100/night. If you like the people watching and want to be at this end of Ocean blvd, then try the Hilton or Marriott across the street. When I booked, they were a bit out of reach for my budget (over $400/night) but if you can get a decent price, do not even think about staying in this place.
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.