First the good - the hotel is at the quieter end of SouthBeach. It is really nicely decorated. It is a block from the beach and they have beach chairs you can borrow. The bartenders and waitstaff at the little restaurant are very good and the dinner at the restaurant is excellent (brunch a bit less so - for example the toast wasn't toasted). The beds are very comfortable. There is a truly lovely rooftop with a plunge pool which is very nice to hang out at. Now the bad. NONE of the rooms have a full or true partial ocean view as advertised. The home page says "ocean view" but the bookings page offers only partial ocean view. The hotel actually faces a much larger building across the street.To see a sliver of the ocean, we would need to go out in our tiny deck and crane our necks around a palm tree. Do not pay extra for a partial ocean view, although if you choose to, request a corner room where you are more likely able to see a sliver of the ocean between the buildings. The rooftop deck has the actual partial ocean view, and, again, it's very nice. Second, for $670+ / night hotel, things should have been a bit less quirky. Our room had gunk on the bathroom light switch that I had to rub off (eew) - I think it was residue from tape which had then gotten dirty with heaven knows what (again, eew) - and the glass bathroom counter was cracked although not all the way through. The guy at reception/concierge was defensive when I indicated that I was not comfortable with him making color copies of my AmEx AND driver’s license, which is a great path to identity theft, and totally unnecessary. And when we picked up our car, it was left double-parked in the center of the street and unattended for us to run out to and move before it got ticketed or towed. Coincidentally we'd just gotten a text that our flight was canceled at that moment, and, when that concierge guy heard that, rather than try to be helpful, he just said well, you'd better go out and find a parking spot for your car (knowing full well that's impossible in SoBe on a Saturday), as opposed to any suggestion where we might find a parking spot or even an offer of assistance as we dragged our luggage to the car ourselves while frantically trying to book a new flight. Again, in a $300/night hotel, sure. In a $670/night hotel, I expect better service. So we continued our frantic call to the airline while sitting near a driveway and got the hell out of Dodge. Minus one star for false advertising and unhelpful reception. But if you really like a pretty and mellow rooftop deck and are willing to pay a premium, add a star.