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“Comfort in the middle of Miami Beach” 4 of 5 stars
Review of La Flora

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La Flora
2.5 of 5 Hotel   |   1238 Collins Avenue, Miami Beach, FL 33139   |  
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Hotel amenities
Ranked #15 of 205 Hotels in Miami Beach
Certificate of Excellence 2014
Rotterdam, The Netherlands
Top Contributor
59 reviews 59 reviews
6 hotel reviews
Reviews in 16 cities Reviews in 16 cities
27 helpful votes 27 helpful votes
“Comfort in the middle of Miami Beach”
4 of 5 stars Reviewed May 14, 2013

My friend and I were here for two nights. After a 20-hour-trip from Holland, we arrived. We felt welcome from the beginning to the end. It is a comfortable no-nonsense hotel on a great location. Nice people. Valet parking. A welcomedrink at the bar located in the hotellobby and a free upgrade from a standard to a large double room. Ocean Drive and other streets nearby have lots of nice bars & restaurants, as well as supermarkets and shops. Breakfast is ok. The Cuban lady sure knows how to make a real good cup of coffee!

  • Stayed May 2013
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 15, 2013
Making our guests feel welcome in the middle of South Beach is the most valuable part of our customer service and I quite like the “no nonsense” comment because we do take the “no nonsense” away from your vacation so you can enjoy all we have to offer, we want you and every guest to be a happy camper !
Thank you so much for your lovely review and hurry back … your coffee is waiting
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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819 reviews from our community

Traveler rating
    437
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    82
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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4.5 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (114)
Date | Rating
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  • Dutch first
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wiltshire
Top Contributor
50 reviews 50 reviews
36 hotel reviews
Reviews in 38 cities Reviews in 38 cities
48 helpful votes 48 helpful votes
4 of 5 stars Reviewed May 12, 2013 via mobile

La Flora is in the perfect location to explore beautiful Miami. It's a 5 minute walk to the beach and plenty of bars and restaurants (Spiga next door is fab). Reception staff really couldn't do more for us, super friendly and helpful at every opportunity. The breakfast was great with plenty of options for everyone. Our room was a comfortable size with all the amenities we needed, my only complaint would be the dark hairs around the sink and floor. But don't let that put you off. Highly recommend, we will be back!

  • Stayed May 2013
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 3 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 15, 2013
Once again our location, friendly staff and hotel in general is a comfortable hit with our guests and from your detailed review everything was up to standard with the exception of a small complaint which I have addressed with our housekeeping department. Thank you for making La Flora your hotel of choice whilst in South Beach and for your lovely review and high recommendations … we look forward to your return !!!
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Solihull, England
Senior Contributor
22 reviews 22 reviews
16 hotel reviews
Reviews in 14 cities Reviews in 14 cities
65 helpful votes 65 helpful votes
5 of 5 stars Reviewed May 9, 2013 via mobile

My wife and I can only say great things about this hotel. We drove down from Orlando for a two night stay and from the moment we arrived the staff were courteous and polite. Carlos at reception was brilliant he organised along with Ros the English manager valet parking for our car taking the worry and stress away from us on where would be the best place to park it, this cost $25 per day a bargain. The room was very clean and spacious on the third floor, room 312. The hotel is located in the heart of the action, 1 block from Ocean Drive and all its world famous attractions and of course the beautiful beach. Beach towels are supplied free of charge from the hotel which was brilliant and we took advantage of this.
Breakfast is simple but ample and the service is efficient. Night staff were also very polite and helpful. Our whole experience was wonderful on South Beach Miami made even more wonderful because of the staff and excellent location of the La Flora Hotel. ....Thank you all, we cannot recommend this hotel enough...it's brilliant!

  • Stayed May 2013
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 10, 2013
It was so nice to see you both having a great time and a pleasure to have you as our guests. It is such a huge bonus to be so centrally located to all the action,one block from the beach and Ocean Drive which is always very entertaining. Thank you for taking full advantage of all we have to offer and for your high recommendations and lovely review …. Just Brilliant - Hurry Back !!!!
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Markham, Canada
Senior Contributor
32 reviews 32 reviews
14 hotel reviews
Reviews in 21 cities Reviews in 21 cities
43 helpful votes 43 helpful votes
5 of 5 stars Reviewed May 7, 2013

I checked in at 2:00pm last Friday after my conference, and the room 204 was not ready yet (only 10 minutes wait). I was well greeted at the front desk, and sat at the comfortable lobby with wifi access. Before I walked to my room, the general manager greeted me again with apology for the wait (I didn’t mind the wait at all).
The room is fairly large with full of natural light (it’s corner room with many windows), hardwood floor, comfortable bed, washroom with window, and two bottle of complimentary water….. I love it… :)
I also received a complimentary cocktail drink, and breakfast…. :)
For sure I will be back for the next time... :)
Only three minutes walk to the beach and few minutes away from shopping/restaurant area.... it's great location.

Room Tip: I got room 204 which is in the back of the building and away from the parking lots... :)
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  • Stayed May 2013, traveled solo
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 10, 2013
Sounds like you had a great stay from start to finish, even though 3pm is check in time we do try to allow our guests an early arrival when permitted and as the GM it was my pleasure to assure you that your room would be ready momentarily.For sure you will be back and for sure we will be awaiting your return …. thank you for a lovely review !!!
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Burlington, Canada
Reviewer
3 reviews 3 reviews
3 hotel reviews
Reviews in 3 cities Reviews in 3 cities
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed May 7, 2013 via mobile

My husband and I just arrived home from our recent stay at La flora. I booked the hotel based on the reviews I had read on TA. We were amazed by the friendly and attentive service we received from Terryn ( I hope I spelled her name right) when we arrived early she ensured our room was made ready as soon as possible and made sure our luggage was stored in our room while we went out and explored SoBe. All the staff were very friendly, which we appreciated as good service is hard to find these days. We felt very welcome. Our room was comfortable and clean. The only area of improvement we recommend is the bathroom in rm 106. The lighting was very dark, there was a deep and large gaping hole in the bathroom floor which guests may cut their feet on if barefoot and the shower desperately
needs a shelf for storage of bath essentials. Overall though we were very pleased!

  • Stayed May 2013
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 9, 2013
It’s quite the pleasure to read once again that our wonderful guests are enjoying their stay with us based on Tripadvisor reviews and to mention the excellent customer service that our staff provided is very special and as the GM it is always my pleasure to share our guests comment and especially Taryn (akaTerryn) providing you with attentive friendly service. With regard to area of improvement we checked the bathroom and yes you’re absolutely correct with this type of natural marble stone sometimes they come with small holes and in this case we were able to seal the area in question and we also improved the lighting by increasing the wattage.
Thank you for your lovely review and look forward to seeing you both again !
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Alabama
Senior Contributor
25 reviews 25 reviews
18 hotel reviews
Reviews in 15 cities Reviews in 15 cities
7 helpful votes 7 helpful votes
4 of 5 stars Reviewed May 7, 2013

My husband and I are in our late 40s and just wanted to get away to the beach for a weekend and relax. Choose this hotel based on past reviews and we were not disappointed. When we arrived at Miami airport we used the bus. The bus stop was not even a block from the hotel. Very convenient and inexpensive. Everyone that worked at the hotel (behind the desk, bar/breakfast area, maid) were very friendly. Our room was perfect, no complaints. The bed was very comfortable. We had a cooler and couldn't find a vending machine for ice. When asked the front desk, it was no problem. They provided us with ice each day from the bar area. A great plus! It was a short block walk to the beach. This hotel was within 2 blocks from the nightlife, plenty of restrauants. No need for a rental here. We didn't care that there wasn't a pool as we were there for the beach. There was only one evening where the music kept me awake, but I suppose that's to be expected. Since that was our first time visiting Miami we scoped out other hotels in the area and I know for a fact that we wouldn't stay anywhere else.

  • Stayed April 2013, traveled as a couple
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 8, 2013
It is so nice to see that a great deal of our guests are making Tripadvisor there reason for staying with us and you were not disappointed. As a team we are very eager to offer a friendly smile with comfortable customer service and knowing you had an enjoyable stay and found the level of service and quality to your standards makes us very happy. A warm thank you for your kind review and we look forward to seeing you both again - hurry back !!!
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Washington DC, District of Columbia
Top Contributor
352 reviews 352 reviews
67 hotel reviews
Reviews in 103 cities Reviews in 103 cities
190 helpful votes 190 helpful votes
4 of 5 stars Reviewed May 5, 2013

This is a charming little hotel in a superb location. Walking distance to everything in SB: Lincoln Road pedestrian mall, Espanola Way, Ocean Drive. Airport bus 150 stops just a block away at 13th and Washington. We chose it because of location and all the good reviews on TA and it fully met expectations. We had a queen room on the third floor facing south – view of the rooftops of the next building, quite bright and very quiet. Room's clean and contemporary, simply but elegantly decorated, wood floors, moderately sized – bed, 2 rattan chairs and a table, dresser, no safe however. Comp breakfast in the lobby including bagels, mini muffins, OJ, cereal, adequate enough for a light continental. Nice seating areas in the lobby as well as the covered porch in front of the hotel. Service was good. Locked room to leave your luggage if needed. Parking is valet for $25, although there are a couple of private lots on the corner of 12th that seemed to charge $20. There is also a public pay and display parking lot right next to the hotel convenient for short term parking ($1.75/hour – same as off street – 3-9 am free) which we used for a few hours of overnight parking before returning the car in the morning. Only thing with the lot was that we encountered various people hanging out there – as late as 11:30 pm - offering to "assist" you when it's perfectly easy for you to find your own space or use the payment machine. Could be a nuisance when the lot is almost full and they've staked out the only open spots.

  • Stayed April 2013, traveled as a couple
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 4 of 5 stars Cleanliness
    • 4 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, May 8, 2013
Thank you so much for enjoying our charming little hotel, we are very happy that your expectations were met based on our Tripadvisor reviews.Your wonderful detailed review shows all that we offer our guests in a perfect comfortable package ... location, easy walking, clean, helpful front desk and more !
A warm thank you for making La Flora your choice to stay and we look forward to your return !
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Additional Information about La Flora

Address: 1238 Collins Avenue, Miami Beach, FL 33139
Phone Number:
Location: United States > Florida > Miami Beach
Amenities:
Bar / Lounge Beach Business Center with Internet Access Free Breakfast Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
#4 Business Hotel in Miami Beach
#11 Family Hotel in Miami Beach
#12 On the Beach Hotel in Miami Beach
#13 Romantic Hotel in Miami Beach
Price Range (Based on Average Rates): $$
Hotel Class:2.5 star — La Flora 2.5*
Number of rooms: 31
Official Description (provided by the hotel):
La Flora Hotel is one of the most breathtaking examples of Art Deco architecture in South Beach and is centrally located on Collins Avenue between 12th and 13th streets, just steps from the beautiful beaches of Miami's South Beach and within walking distance of all of the shops, restaurants, and nightlife that South Beach is famous for. Under new management since February 2012, the hotel has recently received extensive upgrades and has become one of the most noteworthy and well reviewed South Beach boutique hotels. Upon arrival at La Flora Hotel, you will notice the stunning, historic Art Deco style façade of the building. Once you step into the lobby, the original 1929 terrazzo floor and marble wainscot will further accentuate La Flora’s rich history. Our friendly staff will greet you with a warm smile and will only be focused on meeting all of your needs. The guest rooms at La Flora present a warm and inviting sanctuary for relaxation. Plush beds appointed with comfortable and luxurious white linens offer a perfect place to rest after a long day of playing and partying. New 40” flat screen televisions, refinished furniture, and new hardwood floors offer the finishing touch for a design that is consistent with the flavor and style of South Beach and the atmosphere that you would expect.South Beach is world-renowned as one of the top entertainment destinations in the world. It offers an exciting nightlife, world-class cuisine, and an appealing and stylish crowd. La Flora Hotel puts it all within comfortable reach and invites you to experience it all in style. With its ideal location, La Flora Hotel places you in the best spot for all of the South Beach action you wish to handle.With the combination of its service-oriented staff, central location, beautiful Art Deco architecture, and upgraded appointments, your stay at the La Flora is sure to be an exciting and memorable experience. ... more   less 
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Also Known As:
Comfort Inn Miami Beach

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