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“Excellent localization and room OK” 3 of 5 stars
Review of La Flora

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La Flora
2.5 of 5 Hotel   |   1238 Collins Avenue, Miami Beach, FL 33139   |  
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Ranked #16 of 201 Hotels in Miami Beach
Brasília, Brazil
Senior Contributor
23 reviews 23 reviews
4 hotel reviews
Reviews in 5 cities Reviews in 5 cities
9 helpful votes 9 helpful votes
“Excellent localization and room OK”
3 of 5 stars Reviewed April 24, 2013

The hotel is a little tired, but keeps its art-déco charm. I got a standard room on the second floor, south side, which was small but quiet. The cleaning could be better, but the staff is helpful and kind. Its best feature is really the localization and the several options nearby for parking.

  • Stayed April 2013, traveled as a couple
    • 3 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 3 of 5 stars Rooms
    • 2 of 5 stars Cleanliness
    • 3 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 26, 2013
Sometimes the confusion between tired and old is the fact that La Flora is a preserved historic building and one of the nicest features is the Art Deco style façade and then once you step into the lobby, the original 1929 terrazzo floor and marble wainscot will further accentuate La Flora’s rich history. Thank you for staying with us and enjoying our art deco charm !!!
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580 reviews from our community

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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4.5 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
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Victoria
1 review
3 helpful votes 3 helpful votes
5 of 5 stars Reviewed April 22, 2013

I never usually take the time to write reviews, but this hotel is definitely worth it. Best hotel I have ever stayed at. Very quaint and small, super-friendly staff who made personal recommendations based on my interests, and very accommodating. We arrived two hours before check-in, drenched in rain, and were greeted by Carlos who offered towels to dry-off and keys to our prepared room. The rooms were spacious, clean, and comfortable. The hotel itself is decently priced and ideally located - a block away from the beach, surrounded by restaurants, shopping, city attractions, and anything you would ever need for a perfect vacation. I cannot stress enough, if you want a perfect hotel for a perfect trip to South Beach...choose La Flora

  • Stayed April 2013, traveled with family
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 3
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 26, 2013
And we very much appreciate you taking the time to review us and you had a perfect stay !
Each and every member of staff offers a personal level of service to all our guests and being so centrally located to all South Beach has to offer makes us a good choice to stay.
Thank you for your lovely review and we hope to see you all again … until the next time !!!
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Weston, Florida, United States
2 reviews
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed April 22, 2013

I got married earlier this month and was working with the hotel manager, Ros, for the past 6 months on securing a room block for my out of town guests. Not only was Ros the nicest, most helpful person that I worked with throughout my entire wedding experience, but the actual hotel itself blew me away. The rooms were super affordable compared to everything else that was around the same area, and they were 10 TIMES BETTER! The rooms all had hard wood floors and were extremely spacious. I have lived in South Florida my entire life and have stayed at numerous South Beach boutique hotels. Normally you get what you pay for---old, dirty, moldy, TINY rooms. But La Flora is definitely South Beach's hidden gem. Ros took time out of her day to show us all the different suites we could choose for our guests to stay in and I was amazed at how big and clean all of the rooms were. My husband and I knew right away that this was the hotel for our guests. It is in the heart of everything-only a block from the beach and steps away from all the restaurants, shopping, and action. They have a great continental breakfast in the morning and the staff is so attentive and personable. All of our guests can't stop talking about what a great trip they had and the hotel was at the top of the list for all of them. Every time I stopped by, I would always see all of our guests congregated on the porch or in the lobby just hanging out and having some drinks, watching the people go by. All of our guests were greeted with a free welcome cocktail which set the tone for the rest of their vacation. Thank you Ros & La Flora Hotel for making this such a pleasant experience for us and all of our out of towners. Javier & I can't wait to come back to stay at La Flora for a long weekend, or maybe even our anniversary!
Love, Marissa

Room Tip: Book in advance, this is a small hotel with lots of charm. Rooms fill up fast!
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  • Stayed April 2013, traveled with friends
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 25, 2013
Thank you for such a nice review ... it was our pleasure to be able to take a little pressure of you and your hubby to make sure all is good for your incoming guests and I personally would like to thank you both from start to finish for choosing La Flora Hotel and allowing us to make your day a little more special.
Happiness Always and hurry back for the 1st Anniversary !!!
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Detroit, Michigan
Reviewer
4 reviews 4 reviews
Reviews in 2 cities Reviews in 2 cities
7 helpful votes 7 helpful votes
5 of 5 stars Reviewed April 20, 2013

We had never been to South Beach, so we choose La Flora based on the hotel's Tip Advisor ratings. It did not let down. We were only in town one night (end of March), but received great service from everyone at the hotel.

We had arrived from the airport earlier than check-in, but was able to get right into our room, which was actually upgraded! Thank you. We used the valet at the hotel, which was $25, that seemed safer than just leaving the car in a city lot overnight. We had rented a car from one of the company's in the airport and our actual car was not available and had to be driven to us later that night, and La Flora's valet service was excellent with letting us switch out the cars with no problems.

In the morning, they have a pretty decent breakfast in the lobby. We weren't sure about the check-out time, but wanted to head to the beach for a little while that day and they let us check-out an hour later than normal with no problems. Such nice service. We worked with Carlos at the front desk both during check-in and check-out and he was fantastic!! Couldn't ask for a better employee.

The TV had issues, and Carlos was fast at sending up the maintenance repair man. We found out the whole service was down for the hotel, but the repair man made sure to check on us a few times. That was not a big deal since we wouldn't be spending much time in our room anyway. The room, other than that, was great. It was simple, but it had a great bed, good size bathroom, couch and kitchenette area (nice to have a mini fridge for left-overs). It was everything we needed it to be. As well as one block from Ocean drive, so it was right in the center of all of South Beach's attractions... easy walk to shopping, a ton of restaurants, the board walk and the beach. If we go back to South Beach we will definitely stay at La Flora again.

  • Stayed March 2013, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 25, 2013
So glad you enjoyed staying with us if for only one night and not disappointed with your hotel choice. Each and every member of staff offers a welcoming smile with a friendly level of service and it is always a pleasure to read such positive feedback regarding my staff and from your wonderful review Carlos was the man of the moment and I am proud to share your compliments with him. We hope to see you both again and make it a few more nights next time !
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Ann Arbor, Michigan
Senior Contributor
21 reviews 21 reviews
15 hotel reviews
Reviews in 18 cities Reviews in 18 cities
14 helpful votes 14 helpful votes
5 of 5 stars Reviewed April 20, 2013

This is one of the best deals I've had in terms of hotels. It is located in the heart of Miami Beach, in the art deco district, in the middle of everything. It is nice, clean, simple: you can say it is an old hotel by the kind of oldish design of the rooms, but it must have been renovated very recently because it looks sparkling new. Staff is super-friendly. Even if we stayed there during spring break season, we did not have any problem with noise. And, it is very cheap for the location: I mean, you are literally one block away from the beach, in a historical super-touristic district, a few blocks from anything sold under the Sun and from scores of fine restaurants, and it costs like a good hotel out in the middle of nowhere. One of the best deals ever, anyone considering a vacation in Miami Beach (and Florida Keys, and Everglades like us) should rush to secure a room here.

Room Tip: Take a room far from the main street. It will be even less noisy.
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  • Stayed March 2013, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 25, 2013
Thank you for your excellent review and also for noticing the improvements that we have made during the past year which allows us to offer our guests a hotel with value, clean, central location … with a simple five star charm of its own. We thank you for securing a room with us and look forward to seeing you again !!!
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Bermuda Dunes, CA
Contributor
13 reviews 13 reviews
9 hotel reviews
Reviews in 11 cities Reviews in 11 cities
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed April 18, 2013

My hubby and I stayed at La Flora before a cruise leaving out of Miami. I generally use TripAdvisor when looking for places to stay and am glad the reviews I read were spot on. Everyone at the hotel was helpful and friendly. The location is excellent and close to all the hot spots. When and if I get back to South Beach this is the place I will stay. I wish I could remember the names of everyone we met working there but alas I can't but they were all very nice and great at giving advice on things to do and see.

Room Tip: I felt staying in a king suite was a plus and the individual air conditioning control system for eac...
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  • Stayed April 2013, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 22, 2013
A wonderful stay, centrally located with friendly helpful staff .... It’s always a pleasure to receive such wonderful compliments especially for my dedicated staff as l know they go above and beyond to provide guest satisfaction and knowing this is your place to stay for your next visit makes us all very happy, we look forward to your return … until the next time !!!
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London, United Kingdom
1 review
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed April 18, 2013

We were soooooo pleased with this hotel. obviously recently renovated as the rooms were a delight, very bright, clean and airy and the bed was lush. we found the staff really welcoming and helpful when needing recommendations for bars, restaurants etc. we had stayed elsewhere on Collins a couple of years ago and were very disappointed with it; so this came as a refreshing surprise. Complimentary drink went down a treat as did the freebie breakfast - hangover bagels - cant beat em!! we will definitely recommend this one to our pals. Thanks to the staff for all your help/advice etc.

  • Stayed April 2013, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 1
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ms. Ros G, General Manager at La Flora, responded to this review, April 22, 2013
It is always nice to have a refreshing surprise and so glad you found it with us !!!
Each and every member of staff strives to make an impression and we are very happy that you enjoyed our hotel to the point that you will return and being avid golfers I’m glad you found a golf course within a good proximity of the hotel to your liking. Now let’s talk about the Hangover Bagels which I have to say we found very amusing … must have been the bowl of Mojitos on Ocean Drive ! Many thanks for a lovely review and a pleasure to have you both as our guests …. Hurry Back !!!
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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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Additional Information about La Flora

Address: 1238 Collins Avenue, Miami Beach, FL 33139
Phone Number:
Location: United States > Florida > Miami Beach
Amenities:
Bar / Lounge Beach Business Center with Internet Access Free Breakfast Free High Speed Internet ( Wi-Fi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
#11 Business Hotel in Miami Beach
#13 Family Hotel in Miami Beach
#14 On the Beach Hotel in Miami Beach
#21 Romantic Hotel in Miami Beach
Price Range (Based on Average Rates): $$
Hotel Class:2.5 star — La Flora 2.5*
Official Description (provided by the hotel):
La Flora Hotel is one of the most breathtaking examples of Art Deco architecture in South Beach and is centrally located on Collins Avenue between 12th and 13th streets, just steps from the beautiful beaches of Miami's South Beach and within walking distance of all of the shops, restaurants, and nightlife that South Beach is famous for. Under new management since February 2012, the hotel has recently received extensive upgrades and has become one of the most noteworthy and well reviewed South Beach boutique hotels. Upon arrival at La Flora Hotel, you will notice the stunning, historic Art Deco style façade of the building. Once you step into the lobby, the original 1929 terrazzo floor and marble wainscot will further accentuate La Flora’s rich history. Our friendly staff will greet you with a warm smile and will only be focused on meeting all of your needs. The guest rooms at La Flora present a warm and inviting sanctuary for relaxation. Plush beds appointed with comfortable and luxurious white linens offer a perfect place to rest after a long day of playing and partying. New 40” flat screen televisions, refinished furniture, and new hardwood floors offer the finishing touch for a design that is consistent with the flavor and style of South Beach and the atmosphere that you would expect.South Beach is world-renowned as one of the top entertainment destinations in the world. It offers an exciting nightlife, world-class cuisine, and an appealing and stylish crowd. La Flora Hotel puts it all within comfortable reach and invites you to experience it all in style. With its ideal location, La Flora Hotel places you in the best spot for all of the South Beach action you wish to handle.With the combination of its service-oriented staff, central location, beautiful Art Deco architecture, and upgraded appointments, your stay at the La Flora is sure to be an exciting and memorable experience. ... more   less 
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Also Known As:
Comfort Inn Miami Beach

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