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“Right location and very clean” 4 of 5 stars
Review of La Flora

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La Flora
2.5 of 5 Hotel   |   1238 Collins Avenue, Miami Beach, FL 33139   |  
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Hotel amenities
Ranked #15 of 205 Hotels in Miami Beach
Certificate of Excellence 2014
1 review
“Right location and very clean”
4 of 5 stars Reviewed May 29, 2012

It is in a nice location, walking distance to everywhere. Very clean and helpful front desk clerks. The rooms are very comfertable. No pool.. you don't spend much time in the hotel room except to sleep. Not too expensive to stay.

  • Stayed May 2012
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 4 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, June 2, 2012
Dear Jesse,
This type of review shows all that we offer our guests in a perfect comfortable package ... location, easy walking, clean, helpful front desk and just right for your pocket ..
We are very happy you enjoyed your stay even though we have no pool but we are one block away from the biggest pool in the world .. the beautiful ocean of South Beach.
Thank you for being our guest !
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822 reviews from our community

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Rating summary
  • Location
    5 of 5 stars
  • Sleep Quality
    4.5 of 5 stars
  • Rooms
    4.5 of 5 stars
  • Service
    4.5 of 5 stars
  • Value
    4.5 of 5 stars
  • Cleanliness
    4.5 of 5 stars
Traveler tips help you choose the right room.   Room tips (114)
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Las Vegas, Nevada, United States
1 review
5 of 5 stars Reviewed May 22, 2012

Everyone was so nice and polite to us at La Flora Hotel. If I ever go back to Miami I would definitely stay here again. Tasha and Juan our bartender were so nice and they helped us with everything. The people at the front desk were nice and helpful too. Isabella was great. She helped us with letting us know what clubs we should go to. The hotel had a great deal with the open bar service before we went to the clubs as well. Sean was also great with getting us to the front of the lines at the clubs. Overall best experience in Miami.

  • Stayed May 2012, traveled with friends
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 23, 2012
Dear Rosemary & friends,
It is more than a pleasure to read such wonderful reviews and when each and every area of the hotel is complimented... everyone is happy. Our bar team provide excellent service, advice and direction for the local clubs and for the guests that just want to kick back and relax with a soothing cocktail and a little people watching on the terrace.
Thank you for sharing your overall experience in Miami and we look forward to your next visit !
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Chicago, Illinois
1 review
5 of 5 stars Reviewed May 20, 2012

The room was very nice and clean. The bed was very comfortable. The staff was very friendly. They even let me come back after my cruise and leave my luggage there for free while I killed 7 hrs before I needed to go to the airport (late flight and early debarkation). I definitely recommend it. Oh and good price!

  • Stayed May 2012, traveled as a couple
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 22, 2012
Dear Guest's,
Your wonderful comments and overall ratings helps us to improve more of what we have to offer,
and for us the main ingredients for a happy guest ... clean ...comfortable ... and friendly staff.
We thank you for your recomendations and look forward to your return.
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Los Angeles, California
Reviewer
4 reviews 4 reviews
3 helpful votes 3 helpful votes
4 of 5 stars Reviewed May 10, 2012

Excellent customer service and great basic hotel get 5 stars, minus 1 star for a few little things that need improvement. (FYI, found the cheapest rate on the actual hotel website rather than any of the other deal sites). Please note that if you have never been to South Beach, this hotel is relatively nice given the price and your surrounding options. It likely won’t measure up to a Hampton Inn in middle America for an equal nightly rate, but this is South Beach!! You make your choices ; ) Ok, here’s the scoop!

First the positives:

1. Requested a quiet room for my 5 night stay when I booked my online reservation, which they happily provided on the top floor. South Beach is very ‘city’ in that it is crammed up with something on every square inch, so I imagine every hotel has some noisy rooms and some quiet rooms depending on what the room is located next to. So make your request accordingly.

2. It was just me, so I had a small basic room on the top floor (307), which was pretty clean and in good shape. It had a queen(?) bed, brand new dark vinyl wood floors, and a large lovely window that was semi-private when the wooden blinds were open due to a great palm tree, and that it partially overlooked the roof of the Impala hotel next door. At a little bit of a distance I think I could see some rooms at the Webster Hotel, but they were a few buildings away and didn’t affect the privacy of the room. Loved that!

3. The staff, down to the bartenders and housekeeping, is very sweet and helpful. Taryn at the front desk was particularly great, giving me good ideas for checking out tourist spots, as well as suggestions for possible areas of Miami for permanent relocation. The other front desk gentleman I saw mostly (I forgot your name, sorry!) was also super sweet and helpful. When a business is happy, that’s all trickle down from the owner / primary manager. So this was a good sign!

4. The location was excellent, and was two short blocks to the beach. The nice thing about Hotel La Flora is that it isn’t crammed up in between other buildings, or on the corner of a busy intersection, so it feels more relaxed there than it does at, say, Whitelaw down Collins. There is a large ground level parking lot between the La Flora and 13th street that helps it feel more open. Also it is catty corner from a large parking deck, so if you rent a car you can park there overnight, although not sure of the in-out privileges with that. But definitely if I had rented a car, I would have valeted it at La Flora since the price is one of the more reasonable in SoBe at $20/day with in-out privileges, just have to factor in tipping.

FYI - If you are in your ‘party mode’ phase in life this may not be the scene you are looking for. Check out Whitelaw or Dream in that case. This 1200 block of hotels on Collins seem much more chill than the ones 3 or 5 blocks down, so factor that in to your decision of where to stay. Hotel La Flora has a few tables for outdoor seating, as well as several indoor chairs, lounges, tables, and a bar, with the Miami-typical techno/dance music playing most of the time. I did get the free drink they offer you right after you check in and it wasn’t very good. Can’t remember what brand they used. This was not important to me though. The breakfast isn’t so great, just get down to Puerto Sagua (see my review on yelp) before 11am – cheap great food, best coffee cake ever! Remember, South Beach is not the place to be frugal!! Splurge on the good food places!


Ok, the following are the things for which there is room for improvement ;) In regards to the room issues, remember each room may or may not have similar issues. Like another reviewer mentioned, they are under new management and are likely making upgrades as vacancies allow.

1. Wi-Fi only works in the lobby most of the time. Got it in my room maybe once or twice during my stay. Mentioned it to the front desk, but nothing changed with it. It wasn’t a super big deal for me though.

2. Safes are at the front desk, not in rooms, and they only have like 5 that are large enough for your laptop, compared to however many rooms they have total in the hotel. Especially in Miami, security is super important, so they really should at least increase their number of large safes. I should know – I had my smart phone stolen while clubbing one night!!! (Obviously not La Flora’s fault – LOL!!!) Ah, it’s Miami though, what do you expect?!?! : )

3. My room was decorated very cute, but had what looked like scuff marks on most of the lovely pale yellow walls, which I felt could have been removed with a good scrubbing and given the room a more finished feel. Maybe these rooms get such beating though, they can’t scrub the walls every time someone stays cuz the paint would come off LOL! If it was reasonable for the hotel to do so, they might want to consider repainting. This was a minor thing for me, and just a suggestion for the hotel : )

4. The closet light didn’t work, which I didn’t much care about, so never thought to mention it to the staff. I have no doubt that they would have immediately changed it out, and now that I think of it, I really should have mentioned it to them or else how would they know! The phone did not work initially, but Taryn was able to get it working.

5. The bathroom in this unit needs a little work. The toilet flush was pretty weak, and while it never stopped working, every time I used it I was wondering if it would make it through! The wall behind the toilet and near the light switch looked kind of gross, like it had been patched up a few too many times. Knowing these boutique hotels are basically renovated buildings from the art deco period that didn’t necessarily have the best quality in their construction, I did not hold this against the hotel since most of the rest of the room was in good shape. Also, there were tiny dots on the bathroom walls/door that looked like (hopefully) red wine that had splattered. In general, housekeeping may want to pay a bit more attention to the presentation of the walls.

Overall a good experience at La Flora, with NO pretentiousness. I am a sucker for business run by good people! Good luck in your selection!! Thanks Hotel La Flora!!

Carrie

Room Tip: I think you can just ask for frig or microwave to be put in your room. Top (3rd) floor room was qui...
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  • Stayed May 2012, traveled solo
    • 4 of 5 stars Value
    • 4 of 5 stars Location
    • 4 of 5 stars Sleep Quality
    • 4 of 5 stars Rooms
    • 3 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 3
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 16, 2012
Dear Carrie,
The most precious reality about reviews is that as hoteliers we can take the good with the bad and make it so much better and we thankyou for giving us the opportunity to make it better.
Our renovations started early February of this year, and we continue each and every day to make improvements. Our wonderful staff will always provide excellent customer service to make yours and every other guests stay a memorable one.
We hope you will return and enjoy fully the great basic hotel that gets 5 stars, and plus 1 star for the few little things that we have improved.
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Atlanta, Georgia, United States
1 review
2 helpful votes 2 helpful votes
5 of 5 stars Reviewed May 9, 2012

I have visited South Beach every year for the past 6 years for an annual getaway with the fellas. As a result, I have stayed in quite a few places up and down Collins Ave. I must say that my most recent stay at Hotel La Flora was by far the most pleasant experience I have ever had!!!! Roz, Carlos, and Isabella made me feel as if they had known me for years after just a few minutes. The accomodations were far more than I expected in comparison to other boutique hotels I have stayed in while visting. First of all, the location is perfect!!! The room was very clean and spacious with very comfortable beds, updated hardwood floors, and flat screen TVs. I enjoyed the ability to turn your air conditioning unit on and off to your liking not to mention it gets very cold very quickly when you need it most. And the bathroom was fresh and modern with marble tops and crisp finishes. The staff was extrememly pleasant, accomodating, and very knowledgeable. It was truly a treat to stay here. I have already recommended this hotel to four other people. I can truly say that this will definitely be my first choice for trips to come!!! It's my new #1 place to stay!!!

  • Stayed April 2012, traveled with friends
    • 4 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes 2
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 16, 2012
Dear Kent,
A wonderful review !
I was fortunate enough to be in the lobby when you checked in and your energy "Im here to enjoy my weekend" was priceless and that you did.
Your kind comments have made everyone at the La Flora shine with joy as each and every day we strive to make our guests comfortable and provide the best service possible.
We await your return !
Your Fans at La Flora Hotel
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1 review
5 of 5 stars Reviewed April 26, 2012

I was just checking out south beach before I had to go back home and I stayed at hotel la blume. Everyone there was really friendly. I was staying alone so they explained the area and pointed out some places that I should go see (Mango's, check it out...). The room was really nice, and they have great prices at the bar :) Also valet parking!

  • Stayed April 2012
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 16, 2012
Dear Rick,
Glad you took advantage of your last night to visit South Beach before heading home and more so because you chose to stay with us at La Flora. I'm glad you had the opportunity to talk with our friendly staff to give you some good ideas for dining and evening entertainment.
Very happy you enjoyed Mango's it's a must for the experience .. always fun.
Your review was very welcoming and on your next visit to La Flora - stay a few extra days !
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Senior Reviewer
7 reviews 7 reviews
Reviews in 3 cities Reviews in 3 cities
1 helpful vote 1 helpful vote
5 of 5 stars Reviewed April 25, 2012

I have just come back from a wonderful trip to Miami. We booked Hotel La Flora for our 10 day stay. The rooms were a good size, very clean and were fully air conditioned. The bed was extremely comfortable and there was a brand new large flat screen TV. The bathroom was a good size and had a good shower and bath. There was plenty of storage space and a good size wardrobe - the only problem was that there was only about 6 coat hangers and when we asked for more, none were available.
Initially, there was no iron or ironing board in the room but we were given both immediately when we asked. The location was amazing. Just set back from Ocean drive - 2 minutes walk from the beautiful South Beach. Easy access to shopping areas, beaches, Espanola Way, Lincoln and Washington Avenue etc.
Our only complaint was the breakfast - it was the same 3 cereals and toast every day with tea, coffee or orange juice. We mentioned this when leaving and the lovely lady at reception explained that they had just taken over the hotel in the last few months and were in the process of getting new suppliers for breakfast so there would be more variety. They had already recently updated all floors in the hotel, installed the new TVs in the rooms and were upholstering all the furniture in the foyer.
The hotel also had free wi-fi which was a real bonus. I would definitely return to the hotel in the future and cannot fault the location or the value for money. I look forward to returning and hopefully getting a better variety for breakfast!

Room Tip: All rooms are lovely, we had a basic double room and it was very spacious.
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  • Stayed April 2012, traveled with friends
    • 5 of 5 stars Value
    • 5 of 5 stars Location
    • 5 of 5 stars Sleep Quality
    • 5 of 5 stars Rooms
    • 5 of 5 stars Cleanliness
    • 5 of 5 stars Service
Was this review helpful? Yes
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Ros G, General Manager at La Flora, responded to this review, May 16, 2012
Dear Guests,
Wow ... a 10 day stay at La Flora Hotel and will return ... and those comments make us all happy that you enjoyed everything we have to offer.
The lovely lady at the front desk is looking forward to your return and guarantees a better variety for breakfast !
Thankyou for your fabulous review and we look forward to seeing you and your guests again.
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Additional Information about La Flora

Address: 1238 Collins Avenue, Miami Beach, FL 33139
Phone Number:
Location: United States > Florida > Miami Beach
Amenities:
Bar / Lounge Beach Business Center with Internet Access Free Breakfast Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
#4 Business Hotel in Miami Beach
#10 Family Hotel in Miami Beach
#12 On the Beach Hotel in Miami Beach
#13 Romantic Hotel in Miami Beach
Price Range (Based on Average Rates): $$
Hotel Class:2.5 star — La Flora 2.5*
Number of rooms: 31
Official Description (provided by the hotel):
La Flora Hotel is one of the most breathtaking examples of Art Deco architecture in South Beach and is centrally located on Collins Avenue between 12th and 13th streets, just steps from the beautiful beaches of Miami's South Beach and within walking distance of all of the shops, restaurants, and nightlife that South Beach is famous for. Under new management since February 2012, the hotel has recently received extensive upgrades and has become one of the most noteworthy and well reviewed South Beach boutique hotels. Upon arrival at La Flora Hotel, you will notice the stunning, historic Art Deco style façade of the building. Once you step into the lobby, the original 1929 terrazzo floor and marble wainscot will further accentuate La Flora’s rich history. Our friendly staff will greet you with a warm smile and will only be focused on meeting all of your needs. The guest rooms at La Flora present a warm and inviting sanctuary for relaxation. Plush beds appointed with comfortable and luxurious white linens offer a perfect place to rest after a long day of playing and partying. New 40” flat screen televisions, refinished furniture, and new hardwood floors offer the finishing touch for a design that is consistent with the flavor and style of South Beach and the atmosphere that you would expect.South Beach is world-renowned as one of the top entertainment destinations in the world. It offers an exciting nightlife, world-class cuisine, and an appealing and stylish crowd. La Flora Hotel puts it all within comfortable reach and invites you to experience it all in style. With its ideal location, La Flora Hotel places you in the best spot for all of the South Beach action you wish to handle.With the combination of its service-oriented staff, central location, beautiful Art Deco architecture, and upgraded appointments, your stay at the La Flora is sure to be an exciting and memorable experience. ... more   less 
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Also Known As:
Comfort Inn Miami Beach

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