Overall very nice- much better rooms than most comparably priced hotels I have stayed at such as Raleigh, National, The Shore club etc. Staff very pleasant. They do offer promotions such as last minute booking- if you get those rates it is a great deal. Otherwise, it is typical south beach prices. For 250-300 it is a very good deal. 400-500 I would like at the Ritz and maybe some other places as not sure it is worth that. I agree with previous reviewer, consider parking in big garage across from Loewe's for $16 a day instead of the $37 the hotel charges. The resort fee of $20 or so they charge is a bit gimmickee- many south beach hotels are starting to do it- you will tend to eat at their restaurant to use the ten dollars in food but their prices are much higher than it should be and food quality is average. Pool area is okay- there are nicer hotel pools in the area. Hotel seemed to be a bit family/kid oriented which was fine- didn't have to deal with the typical south beach crowd like the Shore Club caters to, the clientele was very upscale and pleasant type of people. I tend to like the southern end of south beach- around 8th to 10th street etc- more stuff on ocean drive down there, but this hotel is nicer than ones down their for the price, so you have to pick one or the other. It is about a 15- 20 minute walk down their even if you walk at a good pace. Overall very nice place in an area that is difficult to find a decent hotel at a decent price.