W South Beach is a refreshing change from the likes of the Shore Club / Delano etc. I wouldnt say better - just different. Beautifully decorated - it is sleek and cool... and sexy. Service was very good. Rooms are beautiful... Great Views of the beach. My only complaint with 'trendy' hotels is that often staff members have 'attitude problems'. Thankfully at the W only a couple of people fit into that category. Ate at MR. CHOW - Awesome (but expensive - $600 for 4 people) Random comment - The Pool chairs / Cabanas all of which are wooden already are starting to look old and worn.....?? Overall - Go for it. FABULOUS South Beach experience.