I visited South Beach on my own for a few days in October. Being alone- I was looking for a place centrally located and upbeat. I had stayed at the W South beach a few years prior and decided to stay there again. As a Platinum Starwood member I was treated wonderfully. I had a personal concierge whom I could call prior to my visit and during for anything I needed- reservations for dinner, services, etc.... When I arrived I was upgraded to a beautiful 1200 sq ft suite- I did not want to leave. The suite was spacious and spotless, felt like my home. The bar downstairs very enjoyble and I was able to walk everywhere from the hotel- no cabs needed! The beach was beautiful and the service on the beach was excellent. I truly felt like a VIP. I recently visited South Beach again and stayed elsewhere.... that won't happen again!