Very expensive, loud and trendy and definitely the place to be for the under 30 crowd. Clientele is younger and somewhat rude. I had condoms on my balcony twice and cigarette butts constantly from the upper floors during my week long stay. Nice gym with plenty of treadmills but the free weight area gets clogged up with people not lifting weights and there are no facilities to shower. The hotel bar is expensive, loud and dark and the bartenders were not friendly. The 3 times I went to one particular bartender, he actually served me without saying one word to me, NOT 1 WORD! He would acknowledge me with a chin, I would tell him what I what I wanted and then he would take the money and walk away. The separate nightclub in the hotel is typical of South Beach and very popular.
The hotel staff was very helpful and accommodating so no complaint there. The food in the restaurant and from room service is good. The pool and beach access is very nice too.
The hotel is nice but it's just not my style so I wouldn't stay there again.