I stayed at the W South Beach for 3 nights. Perhaps my expectations of the hotel was a little higher than average, given the price of it. Check in was easy and the front desk staff were pleasant. The room was very nicely decorated and The Bliss toiletries also smelled nice. The bed was very comfy. I'm not sure what was going on, but the ventilation system in the room didn't seem to be working as the room was VERY dry. I usually sleep through the night, however on more than one occasion I was woken up by how dry the room was and had to get water. It's about a 20 min walk to the Ocean Dr. strip, which you can get to by the boardwalk at the back of the hotel. The beach service was hit or miss. Service could be quite slow (half an hour from getting the menu to ordering). You also have to go to the beach quite early to get a spot by the water. Trying to get a spot the pool is horrible! The pool area is quite small for the size of the hotel and by 7:30-8:30am every morning, most of the spots are already taken, although there is no one down there except the staff! Really bothered me, as this happened everyday for my stay. The staff at this hotel were very hit or miss. In order to get pleasant service on occasion, we had to do some generous tipping. I was not impressed by this. The building is very nice and clean and there seems to be staff in all areas, which I liked if I had a question, etc. Overall, if you're considering this hotel, I would look elsewhere first. You will be paying for the name of the hotel but service, room quality, etc. is just average and honestly nothing more.