This is a very hip and trendy hotel in South Beach, and apparently this is the place to see and be seen. Very cool rooms, loved the colours and decor, and very large balconies. Good location for the beach, and very close to all the good shopping areas. Disappointed with the late check in, seems they do not turn the rooms round very quickly here. I'm not the sort of person who dresses to impress, but if you don't you are made to feel like you don't belong! I've never understood this attitude and do not feel it is necessary! The pool area is great and has a fantastic atmosphere. The spa was OK, smaller than I thought but had a lovely manicure! Overall costs of food etc....was high but then your in South Beach! I just feel this would be a much better place to stay if they chilled out a bit and stopped trying to be the best and only encouraginbg celebrities and people with lots of money!