My family has been coming to Longboat Key Club for the last 12 years- and my husband's family before then. We now live in Europe and we still chose to come here when back in the states. The resort is beautiful, the pool is always great for us and our daughter. The beach is beautiful and the resort does a nice job with helping you get set up with the chairs etc. The location cannot be beat. The rooms always work great for us. We are very comfortable at the resort. What i will say is that we noticed a decline in the service. Our check in was not smooth at all, even though we had an American Express reservation which should have had early check and a room upgrade- we got neither and in fact got into our late. Not an great way to start. The lunches and such seemed a bit unorganized when ordering at the pool and beach- but the food quality was great. We found everything to be very clean and the staff to be friendly. We will be back- I am sure- but we hope to see this resort get back to where it has always been in the past.