We stayed for a long weekend, our first trip ever to the JAX area. This hotel is, like most Hampton Inns, at medium-level for luxury. The standard rooms and the higher-priced rooms differ only in that the former look out onto the parking lot while the latter look out onto the pool, which is spectacular and separates the hotel itself from the gorgeous, flat beach. We prefer to save our money with a standard room, and to enjoy the pool and the beach. Pool staff distribute free towels for use at the pool or on the beach, which was greatly appreciated. The room was fine, nothing special at all, not brand new but not in need of renovations either. Hot morning breakfast is included and is most welcome -- eggs are not made to order, though. All in all, a very good (though not an excellent) hotel and very good value for the money. Recommended for a beach vacation.

My husband and I just wanted to getaway for the weekend. This hotel was awesome! The breakfast was great and the staff was THE BEST EVER! Our kids love the beach and this hotel is definitely in the BEST spot for them to visit.

I recently stayed at the HI on Jax beach. The hotel was renovated and used to be a comfort inn. They have invested a lot in renovations....nice lobby, breakfast area, pool area and rooms are modern beachy....the bathroom was a bit annoying one day barely hot water for my shower and toilet constantly made noise.
I originally booked a partial view and it was horrible. Apparently most ppl knew to call the hotel and ask for an even numbered room so u are over the pool....odd numbered rooms are over the parking lot w a poor view of the water. Called front desk to change rooms but none were available so I was goin to change hotels, when they put me in an ocean front room....talk about service wow!!! They were so nice about it when I was fine with changing hotels they made sure I was happy and stayed at Hampton. If you are going to beach or pool I suggest you brig a beach towel as they only have regular bath towels they can give you. Breakfast was good, didn't try outdoor tiki bar. There are lot of restaurants within a short drive or walk whatever you prefer.
I would say this hotel gets high marks for their renovations, c/s svc and oceanfront view!

I spend last weekend at the Hampton inn, loved the rooms, location, food, service.... The staff is great but the front desk needs to work more about customer service, the girls shouldn't flirt that much with male guest, it looks inappropriate and the outfits should be more professional, managers made you feel welcome.