We stayed for a long weekend, our first trip ever to the JAX area. This hotel is, like most Hampton Inns, at medium-level for luxury. The standard rooms and the higher-priced rooms differ only in that the former look out onto the parking lot while the latter look out onto the pool, which is spectacular and separates the hotel itself from the gorgeous, flat beach. We prefer to save our money with a standard room, and to enjoy the pool and the beach. Pool staff distribute free towels for use at the pool or on the beach, which was greatly appreciated. The room was fine, nothing special at all, not brand new but not in need of renovations either. Hot morning breakfast is included and is most welcome -- eggs are not made to order, though. All in all, a very good (though not an excellent) hotel and very good value for the money. Recommended for a beach vacation.