Our family has been vactioning at Napoli Belmar and recently the Birch (same owners) for a number of years - the accomodations are good but what really makes this place great is the sense of bieng on vacation and among family, you meet fellow vacationers from all over and everyone is friendly - including the maids and especially the owners - Angie and Tony - the are always friendly, ready to answer questions and easy going - the beach is a short walk (two blocks) and shops are a bit further - they have three pools and a number of barbeques, not to mention a bocce ball court - visited other hotels/motels in the area and although you will find more luxurious digs ($$), none really compare to Naploi Belmar or the Birch in terms of attmosphere (and price) - just check the parking lots of adjacent motels - they always seem to have more patrons at any given time - have recommended to many of my friends and none have been disapointed - going back this August - can't wait !!