These prices are comparable to a stay in NY. The hotel needs a bit updating as it seems very dark and morbid. Parking is somewhat of a hazard and in desperate need. The food does not appear to be more appetizing than the restaurants on Coastal Highway. If the price is high to keep out "undesirables" then that is understandable, however, for $500 + per night you would expect more space. The rooms are extremely crammed. They offer turn down service for an additional fee. Spending $500+ to sleep on the same sheets each night is an insult.