We love this hotel because it's right on the beach and right uptown. Everything is clean and the old-fashioned decor contributes to the sense of old-fashioned attitudes of good service. We especially love the indoor/outdoor heated pool. The hotel is far from crowded in winter and we often seem to have the place to ourselves. We took an ocean-front suite on the second floor, so the price was not too bad ($169/night). Every year we look forward to our March break and escape to the ocean at the Boardwalk Plaza.