The Standard is a three-story hotel on Sunset Blvd. in West Hollywood just west of Laurel Canyon and the Chateau Marmont. The look is midcentury-modern-converted-motel with a hip, minimalist design vibe. Most rooms have great views of LA. Even the north side rooms have somewhat cool views of Sunset with its billboards, the vegetarian restaurant featured in Annie Hall, and Carney's, the hot dog place that looks like a train car. The design and the location give the Standard a sense of place, a sense of the LA tradition in design from the 60s to today, the music venues on the Strip, the nearby modern art galleries -- it feels all of a piece.

The Standard is fun and lively, with lots of people dining outside by the pool on warm evenings. A lot of the guests seem to be youngish Europeans with some involvement in the entertainment industry so the vibe is kind of like a modernist, cheaper Chateau Marmont. There is stuff going on -- there is a ping pong table by the pool which is frequently used, there is a DJ in the lobby most nights, there is a model lounging in the aquarium, and there are live musical performances on Wednesday nights. It kind of feels like a nightclub that grew up to be a hotel. If you're determined to be early-to-bed-early-to-rise this may all be irrelevant and distracting, but it's not boring.

The rooms have well stocked minibars and the dinerish restaurant 24/7 is really quite serviceable (and is in fact open 24/7). They also have prompt, good room service. If needed, they do actually have a meeting room that you can rent if you want to have meetings in the hotel bot not at the pool.

It is reasonably easy to get to Beverly HiIls, Hollywood or the Valley -- so it's perfect for most entertainment business itineraries.

Enjoyed a recent 2-night stay. I was just passing through LA and not really primed for the West Hollywood scene, but I enjoyed the people-watching in the lounge and pool deck area -- I found it to be a very fun ambience -- not attitudinal or pretentious, contrary to the impressions of some other reviewers. They play a fabulous, well-selected mix of music all day long. Staff very friendly and responsive.
Special kudos to the restaurant. It's open 24/7 and is a stylishly updated take on the old-style hotel coffee shop concept. The menu is maybe a bit limited but very well-balanced and all the dishes were perfectly prepared and satisfying. I ate three meals there in two days.
Would happily stay at The Standard again.

The Hotel Standard in West Hollywood is my favorite hotel in the world. Let me put that in perspective. I have stayed at the Hotel Des Paris Monaco, most Four Seasons, most Ritz Carltons and they are indeed great. But the Standard is much more fun. I've stayed there since it opened. It is hip but I'm not hip yet it is a totally comfortable experience. Fastest room service ever and a great room service menu. I send many colleagues there. Best pool in LA.

My first stay at The Standard and I loved it! Room is modern and minimal but practical. Very reasonable rate and lovely service. Hotel Can be a bit noisy at night but I think it is normal being right on Sunset Strip. Lobby and pool deck are good places to people watch. The folks at the front desk are always helpful. The hotel is walking distance to many shops and restaurants. Their check out time is 1 pm; that's unheard of. It's just a fun little hotel.! I would definitely stay again.