The basic idea behind the hotel seem to target the growing number of 35 year olds who think that they are 18 year olds and thus it all sort of makes business sense. For owners. Most of people who will stay at the Hollywood Standard are likely traveling on some kind of business, show business included. If you are accompanied by a group of models with collective IQ rivaling their collective shoe size and you need to plant them in the astroturf around the pool in picturesque poses, look no further. Standard is perfect. If your business associates do not look best perching on been bags, probably better off moving on. Plenty of hotels along the road. On the positive and admirable side: GREAT beds, great pillows. Two thumbs up! Diner type restaurant is excellent. Overall esthetics is great and conceptually refined. Marimekko curtains, great full blast showers almost redeem annoying brain numbing music from the lobby DG. Bottom line: not for many, but for few it must be paradise.
- Official Description (provided by the hotel):
- The Standard, located in the heart of the Sunset Strip, is a true original catering to a young-spirited clientele who appreciate the hotel's "timeless modern" design and offbeat sensibility. The hotel features a floor to ceiling shag carpeted lobby lounge, a live DJ at the front desk, an outdoor pool with a sundeck covered in cobalt blue Astroturf, an ongoing exhibition devoted to fine art video, and live performance art. ... more less
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- Also Known As:
- The Standard, Hollywood Hotel West Hollywood
- Standard Hotel Hollywood