I have stayed at Hotel Diamond probably 5 times in the last 18 months. It is my favorite because of the location, parking is close and covered. The staff is friendly and helpful. Rooms are nice and clean. This last time I had to stay in chico without my husband and I would only stay at Hotel Diamond. It has a nice lobby and I could enjoy the bar and music and go upstairs to my room and not have to walk back to a hotel in the evening. The problem is I've told so many of my friends about how great it is I can't get a room anymore on the weekend!