This is the tenth or the twelfth time I attended a Sr. Tango show. I usually do not review things I don’t like, but this time I’ll get an exception because this show became a disaster.
This time I got a seven people group where only two were first timers. All of them claimed the same opinion. That was the WORST show ever. But why a such great house had that bad review for all off my group? As an advanced contributor and a Sr. Tango regular, I had to make a more detailed analysis. Not everything was bad. I risk o say that very little was bad, but SO bad that ruined the experience. Hey, that’s not my sole opinion. This time I speak by seven people.
First of all, the reservation system. As usual: A+. I did all I needed through the Internet, even the arrangements for the transfer services. This one was Britannic. At the exact minute they set for picking us up, my room phone ranged. It worked pretty well after show. Ok, let us go to the welcome part. A little bit cold, but professional. They showed us our sittings and the menus. B+.
Then the problems started. The crew who where shutting pictures were in such hurry that did not wait for the elderly pose for the photo. Then the paper printed picture where a mess. I have no oriental (Japanese, Chinese or so on…) in my family, besides that my fellows and we got yellow skins. Poor picture printing. Totally F-.
The horses were nice. A-.
The first song was a playback. Ok, there are tons of reasons why to use playback, but NO reason why to pretend be singing WITHOUT MIC.
The first third of the show as so bad that, in fact, six people those where in front of me just left. This part has no soul. The incredible is that the songs are great, the dancers are the best, and clothes are Broadway level. Same for makeup, stage, choreography and so on. However, what made this part so horrible? The new Sr. Tango toy: a wall sized, live cameras reproduction. As new technology, they didn’t learned how to deal with it and made a critical mistake. A big one that killed the most important part of the show. The experience. That magical thing that touch us deeply. What exactly was the tormentor of this part? Three simple, but critical, things: Light, cameras and the video wall.
Lights: too many lumens and badly positioned canons. They blinded us. There is no magic with so many light. All great show are held were the producer can work with the light. For video capturing Sr. Tango increased the level of light in such a way that killed the experience.
Cameras: One of the cameras was held by a crane and stood in front of a tenth, maybe twenty percent of the audience. But there is more, the artist were concerned about interacting with the camera and left the audience in second place.
Video Wall: There is no need to use it during all show long. In fact, it would be more greatly used if it was shut down the first third of the show, or has little use, so we can pay attention to the live show. It contributes with extra lumens in an excessive lumen environment.
The second third started with Fernando singing and interacting with the audience. That is Sr. Tango soul. I’m sorry for those people who did not see the entire show. They did a better, sometimes, GREAT use of the new technology (except for the crane’s camera, that was still bugging us). There are some room for light and video wall improvements, but nothing compared to the first third.
Conclusion: Fernando, set things right. You’ll not be there to save the day every day. Make the videowall and cameras part of the show, as your tech stage and the wired dancers. Bring some tango back and free the soul, don’t kill she.
Some improvement opportunities for the next investments I’d love to see:
a) Transfer: The driver could be characterized as a Tango dancer.
b) Transfer: music or even tough a tango movie. It would make the experience even great.
c) Put a red carpet in front of the theatre. We are very important guests (on the other hand, the carpet will get cleaner shoes inside)
d) Better web site. There are more information on Youtube and Google, than in the official web site. Why?
e) More warm pos event. Make as Blue Man Group and hold your crew to shot some pictures with the costumers. It’s going to be a 10 to 15 minutes extra job, and a great memory.
f) Put some selling gilrs/boy with Sr. Tango brand, as CD’s, DVD’s, towels, key holders, what ever you can think off, selling them when we are experiencing the show. Learn with Orland theme parks. We get of the toy in a store. You have a 2,5h hour tour, you can sell stuff during the ride. I’m pretty sure people would buy some stuff to remember the event.
g) Cover the 2nd and 3rd floor when they’re not being used. It makes me fell in a decadent space looking those gorgeous completely empty space.
h) Register the consumers, make target marketing. Give some upgrades.
i) Extend your show as Cirque Du Soleil, make it international. How many Brazilian guys come to Buenos Aires to attend your show? Make a week tour in Sao Paulo and Rio, not only for profit, but to stimulate people to came to Buenos Aires and attend Sr. Tango Show. Maybe in a few years you can get an extra full show to be held in other city. Why not? I figure it’s cheaper than the video wall.
well that is my review. This time not only for the travellers, but for the service provider too.
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