We have stayed at the Holiday Inn Express the last two Thanksgivings with two younger children. Being transplanted Yankees - being able to be on or around a beach in November is a novel trip. My kids absolutely love this place - especially the pool. I enjoy the pool area - hot tub is decent, and the beach access is easy. The beach is wide, sandy, and very nice.
We have had no issues with the room - it's not luxury, but is nice and comfortable. When we have gone, the hotel was not very full, so we had the run of the place for the most part. Breakfast was convenient and just ok...not a ton of variety or flavor honestly, but it is plentiful and easy.
Location is very good - quiet stretch of the beach area but short rides to the hubbub of Gulf Shores and Orange Beach business/shopping district.
Overall we love this place and have made it a regular trip - looking forward to another trip this Fall!