We stopped by the welcome center on the second or third day of our trip to Gulf Shores. Its well worth a stop because its right on the main road in, you're in and out in five minutes, and you get a lot of information as well as some pretty handy coupons!
The people in this center are nice and friendly. In general the inside and outside of the building looks nice and is clean, with cute outdoor ocean decor. The information you get is very informative as to all the things to do and see in Gulf Shores.
They have everything up on the wall in categories so you can pick up whatever grabs your attention.
If having a lot of brochures and papers bothers you for whatever reason (you don't want to have clutter, you don't want to waste paper, you don't find them helpful, etc.) just take your time to look through everything so you select only the things that most appeal to you.