The Seggaoul family has it right. Their guesthouse has got to be the best in the area. I traveled with my mother, our first time to Morocco, and went on a road trip. Upon arrival, we were greeted warmly by Ali, our host. The place was inviting, comfortable, and showcased the most of Moroccan crafts and textiles, especially their large collection of Berber carpets. It had spacious public areas, pool, terrace, dining, gathering, and the design of the place (by themselves) and built themselves, commanded respect and admiration. These guys aren't phonies and I can see why they won a 2012 Trip Advisor award. I hope to revisit this wonderful place on the edge of the sand and wish them continued success.