First- Can't beat the location. Excellent private beach/bay which is great for snorkelling and swimming, and just a short walk to town through a trail that goes through the resort and Sensi Paradise.

Rooms- We had the panorama room which afforded BEAUTIFUL views of the sunset on our deck. We had a sun room, an airconditioned bedroom, and an indoor/outdoor bathroom. It was very luxury treehousey (kind of an upscale version of Maho Bay is anyone has ever been there)...Everything was really comfortable but it wasn't the cleanest. It was CLEAN, but we heard some mice, and some critter ate the apple and bananas left on our porch. So if you are scared of "Friends"...this might not be for you.

Restaurant food-- not great. breakfast was free, but i stuck to toast and fruit.

Service-- pretty average. Helpful when asked, but they didnt really offer much help besides carrying bags to the taxi. Free taxi to the ferry pier.

Overall, a good experience, great location, liked the vibe. A little overpriced, but I suppose thats what you get with privacy!

Also, the spa was GREAT. our Masssages were the best in Thailand--which says a lot considering we got massages everyday we were there!

Koh Tao is a great island, a unique place in a unique country. Pitty so much construction is going on in the island as it could loose some of its charm
Talking of Charm, Charm Churee is certainly one of the best places in Koh Tao.
Dont expect 5* comfort, Koh Tao has nothing similar to this (thank god for that) but Charm Churee is a great place to stay for several reasons:
Great location with really nice views and close to Mae Had village
Super Snorkelling, perhaps one of the top three spots on all of Koh Tao
Big Spacious Villas with all necessary commodities
Nice Spa , good value for money
Friendly staff
etc.

I am surprised to read some of the negative reviews on this site, perhaps written by some nutter expecting some posh Phuket or Samui style resort, Koh Tao is not about that and I hope it keeps its spirit and does not become a Chaweng style place
As for the "bugs", I thought they were less here than in Samui or other islands, so again, no idea as to why people complain, use the repellent sold at reception and you should do just fine.

My only "complaint" would be the steep prices when compared to other Koh Tao resorts

All in all a great place and one I would recommend to anyone.

First visit 13-15 April 08, superior beachfront 35D
Second visit: 13-15 July 08, superior beachfront 23R

We loved this place very much and will return again and again (but only if superior beachfront is available) !

I think for the price we pay, the superior beachfront rooms or even panoramic room is very very value for money and unquestioned to recommend to friends. Any bigger rooms and therefore bigger prices, I'm really not sure I would or not.

Big families or couple who looks for a private high end villa may find it overpriced since the stuff is not in so premium grade.

For the rooms and resort in general, I think although it is uniquely and boutiquely decorated, many stuff in the room is not of high quality yet looks lovely in its local style. Also, although the reception staff is super friendly and very nice, some service staff like at restaurants are not well trained as they really are local local and may be express in an unprefessional way at times.

So I would say this resort is charing for it's lovely and unique design. Their efforts to make guest happy is noticeable. It may not be as professional but I'm sure the better one might not have as good beach on this small island OR their rooms are just as others and you ended up remember nothing.

What I love most are
- private beach, truely crystal clear water and full of fish, yet 10 minutes walk to market !
- free snorkeling gears and not too bad spots to see
- lovely room design and open air bath
- lots of room amenities newspaper!, flashlight, safe,daily fruits, magazine, coffee, umbrellas, etc even in just a superior.
- spa !!! you have to try especially at sunset. Imagine an aroma massage at the far edge of the bay and sea breeze. 900 Baht net only!

Who should stay away
- expect everything high standard and proper
- easily annoyed with kids even though they are not noisy as you probably want a perfect kidless honeymoon.
- knees or weight problem as it "requires" alot of mountain walk.
- "I cannot live without a TV ! (dunno in other rooms but no TVs insuperiors

To us, we call it a super hideaway gem for us.

Good luck.
Atom

We spent four nights at the the Charm Churee Resort and were quite disapointed. The location itself was beautiful and we loved Jamsom Bay - very good for snorkelling. The accommodation was clean and we had a lovely view - but very, very overpriced! We found the food at the Chaba Restaurant awful and the service was not much better - we only ate there the first evening and that was definitely enough - the music was more than we could stand (outdated by 40 years - Middle of the Road etc) - we even asked them to put some Thai music on but this was ignored. We spent the last three evenings at the Sensi Paradise Resort and what a difference - super food, service etc.
We will not be staying here again but would definitely stay at the Sensi Paradise. All in all a : - ( experience.