I am a regular visitor to Pleven and Hotel Rostov is ideal for my visits. If you are looking for a hotel with all the mod cons then this is not it (stay in a spa hotel near Kaylaka park if you want that). Here is my review after five visits (and I will be staying there two to three times a year in the coming five years). I have stayed in a single room, double room (with my wife) and one of the apartments (on my own and wife my family)
The Staff: As a regular visitor I have got to know the staff pretty well including all of the girls on the desk and the guy (in the jeans and bomber jacket) who helps you park your car outside for 4 Lev per pay. They are just the same as all Bulgarians, lovely when you get to know them but don't expect the "service with a smile" you would get in the UK or US; it is just not the way in Eastern Europe. They will smile at the odd joke (probably being polite as they are not likely to understand my humour). All bar one of the girls on the desk speak English perfectly well.
Rooms: The rooms are fine but basic. Like I said don't expect flat screen 1080p TV's but do you really go to a hotel to stay in the room? They are clean (don't believe the rubbish on the other reviews) and I have never had an issue with cleanliness. In addition I always get a cracking nights sleep at the Rostov due to a combination of a comfy bed and the healthy dose of Zagorka I have probably just consumed.
Breakfast: Don't expect fine dining but if you are one for a simple breakfast of cooked meats, Bulgarian cheese, pancakes and Bulgarian honey then you will be fine. Remember that the jug of milk is not milk, it is drinking yoghurt! You can have fried eggs etc. Just don't expect your typical Hilton, Radisson or Novotel options of smoked salmon, an array of topping for granola or a selection of live yoghurt options that would make a microbiologist proud of his work. Breakfast does the job and the coffee is like rocket fuel!
Location: This is what makes the Rostov ideal. It is bang in the centre of town and very convenient for everything in Pleven. Mall Pleven is next door, you are right next to the town square (and fountains which are lovely when turned on). You can also grab a taxi to the Panoramma (which you will see clearly from your room if you are on the facing side of the hotel). There are some really nice restaurants nearby and some bars just over the street. Bulgarians get out during the day and especially weekends so the the town is lovely when the heat is out and the location mean you are a thirty second walk from the shops and busy town square.
Other things: I love the retro communist lift experience! The lobby is a nice place to sit if you have to wait around for someone. In the evening if you want a quiet place to sit and read then run over the street to the 24hr hole in the wall shop and grab yourself a beer. The hotel are more than happy for you to consume your well earned beverage in the lobby (as their bar will have closed). Although, in the summer, I would nip over to Speedy and enjoy a beer or glass of wine in the evening heat.
Overall: I am a regular visitor to Pleven for short visits and Hotel Rostov does what it says on the tin. It is much nicer than Hotel Balkan which is out of the way. This hotel would have had it's heyday back in communist times and would have been a central aspect of catering toward doing business in a planned economy. Yes it cannot compete with the corporate world of Hilton, Holiday Inn etc. and it is not likely to be a boutique hotel any time soon. I actually like this and it makes a refreshing change from my typical hotel experiences here I can sometimes forget which city/country I am in. I would recommend this hotel to those staying for a short visit in Pleven (for business or for two days to see the sights and surrounding areas). It has a lot of quirky character.
I do have to say that my company gets a significant discount on the published rate so if you are going to be staying here and have some Bulgarian contacts then see if they can book it for you and get a discount.
Ask for a room looking out at the town and panoramma!
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.