Don´t let the long lines scare you. They move fast. And it´s totally worthwhile . For me it´s the best ice cream in Sao Paulo. They have 3 or 4 chocolate flavours and they are amazing. There is also one flavour called Baccio di Latte which is made with milk and condensed milk that it´s very nice. Pitstacchio is also great. Staff is very friendly and they can explain to you what each flavour is made of. You can even visit the place were ice creams are made in the back. Athmosphere is ok, considering that there is almost always a long line of people trying to pay and get their ice creams. It´s better to visit the store when the movement is not so intense (I tried at 11 am and there were no lines) or you can take the ice cream with you to the outside. Prices are on the expensive side, but again it´s a rewarding experience.
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