While we really enjoyed our nights at the W, it is definitely a social hot spot. So if you're not into lot's of beautiful people getting a little tipsy and a little loud then you might be in the wrong spot. Please don't misunderstand me, the room was well appointed in typical "W" contemporary style and it was nice and quiet, but the lobby/bar is hopping. We were there to spend some time on 6th street so it was perfect for us. Not where I would go for a romantic weekend for two, though. If you're going to see Austin City Limits you can't find a more convenient location.