This hotel is such a part of the SoCo neighborhood will probably drive by it the first time if you are looking for a 10 story Hilton-esque property. It's minimalistic luxury and a great place to get centered and de-clutter. Every detail of the austere but comfortable rooms and property is well thought out. The bottles of Rain water from a bottler in the neighborhood is the best water I've ever tasted, for example. Highly recommended for a weekend in Austin- you'll spend a day just checking out the very cool boutique shops and restaurants/bars in SoCo. Went for business but will definitely be heading back with my wife and staying at the San Jose. Check out the Snack Bar just one block north for some excellent outdoor dining with an eclectic menu of southern comfort food. Breakfast at the Magnolia Cafe, while a little farther in the other direction, won't disappoint either.