Though I have been a longtime Sheraton customer and stayed at many SPG properties, I've never stayed at an Aloft before so I gave it a try on my last trip. I have to say I don't like the concept--the hotel and rooms seem cheaply made and minimally furnished, all under the guise of trying to be trendy. But the club-style music that is perpetually in the air, and the bright color schemes can't hide the fact that at least this Aloft (and I assume all other Alofts) simply use clever marketing ploys to get Gen X-ers to pay more for these low-budget properties. The service was immature and unprofessional and the food, was little more than dressed-up McDonalds. But to it's credit, the hotel was clean and the bed was comfortable.
- Official Description (provided by the hotel):
- The new Aloft Austin, located at The Domain, which is known as the second downtown in Austin. You'll find some of the best shopping, dining and entertainment at our doorstep. ... more less
- Reservation Options:
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- Also Known As:
- Aloft Austin At The Domain Hotel Austin