The Aloft is a nice hotel that is a step up from the typical business hotel and little step down from the W, also owned by Starwood. It's less glamorous than a W, but it's contemporary and current, and it seems to be geared towards the young, hip business traveler. The rooms are a nice size, nicely decorated, very comfy bed, awesome walk-in shower, Bliss Spa products, good in-room coffee service, big flat screen, and actual current (and interesting) magazines in the room. There is also a cool bar (WXYZ) in the lobby, a very popular sports bar (The Park) right outside the hotel, and a nice litle shop in the lobby where you could actually purchase healthy, freshly made snacks 24/7 (including several vegetarian options - Yay!).

The hotel is in The Domain, a new development at Mopac and 183 in northern Austin. It's a very cool place to shop, eat, and hang out with friends, and it's very convenient to downtown, Lake Travis, all major highways, etc.

I would definitely recommend the Aloft. We had good service from every employee we encountered and did not experience one issue while we were there. Ample, free parking, nice workout facilities, and the WiFi is free and actually works well!

Have stayed twice now for business trips to Austin. Fun, Eclectic hotel. Rooms & bathroom are a great size and laid out really well. Staff courteous and very helpful. Great light affordable breakfast options. Great business mingling in the mornings as everyone grabs a bite and heads out.
Definatly will stay again.

This one may be a bit unfair having just stayed at a classic old hotel last week but I found the Aloft very functional with neat features but stark and cold. After a while the right angles were a bit much. OK for a quick business in and out but I am sure that I missed something of Austin's flavor by this choice... it could have been anywhere.

We stayed here for a couple of nights and loved it. It's a cool space, not a huge amount of space in the room, but the space is utilized really well, like a loft would be.
The location is about 15 min from downtown (you will need a car) but the Domain is a really great location - lots of places to eat and shop. The staff was friendly, the lobby, gym and outside were all very cool. We would definitely stay again.