Forget ambiance...this is a sandwich shop. But, they make you feel so welcome from the first. I had the Italian beef sand.,; my wife had the hamburger. Both were excellent...the burger, the best we've had in the Valley. This is a new restaurant, but they're trying hard and their efforts are apparent. The menu is quite varied for a small place. The chef, BTW, was chef at Cucina Biazzi, one of our favorite restaurants in ashland. We plan to return to Sammich frequently.