Zouina Cheval, is passionate about its business and that business is horses. We brought a group of 7 and had a wonderful experience.
First, lets start with the management. As a travel professional, I realize that small operators dont have 24 hours coverage so I never mark against delayed responses. But Sophie somehow answered all my emails within minutes. Our group changed numbers until the last minute and she was very responsive; she was also very transparent by advising that when there was another group riding and what days would be best - with the decision being mine. Pricing was clear and good value - in fact great value. You can ride an ATV, Skydive, take a cooking course in Morocco for a bit cheaper than the UK or US but horse riding is definitely several degrees cheaper. This isn't because the horses aren't looked after properly, its just that at home horse care, feeding, housing, medicine is now all specialized driving up the costs.
For the ride we had several new riders and a couple of slightly experienced riders. The staff were considerate. While safety regulations are absent from a regulation perspective, I felt the guides had there eye's out and were mindful of the horse acting beyond the skill of the rider. In addition the horses themselves were well trained and responded.
The scenery on the beach and trails was very nice - especially in contrast to various medina's.
Like many Moroccan operators the guides did not speak English but only French. They had mastered enough for safety purposes and we were given horse commands in Arabic. Again this is normal and not a mark against but just advice.
The picnic was basic but good.
Tip: All our first time riders said that camels were more uncomfortable, less exciting, not as bonding, and very slow compared to the horses. If you are going over the Atlas to visit Mergouza or Zargoza then you will be riding a camel there and we would strongly recommend the horse ride here. If however you need your camel fix and this is the only place to do a short ride to the beach and back and then proceed with the horses.
South Asian Tip: The lunch is suitable for vegetarians. We had olives, cheese, fruits, bread and a "Pilau" type rice dish. For meat, tinned fish was served frequently. We are sure you can modify the picnic before hand if needed.