Of the two mainstream wineries located in Cappadocia, we had sampled both during our dinner experiences, and preferred Turasan. During our visit to Urgup, we went to the tasting room to sample the wines. At first, they poured us the standard white in a small glass, but when we mentioned we would like to sample both their reds and whites, the manager was happy to share with us a wide variety (both high-end and more mainstream wines). Some of the reds have a full, almost Zinfandel-like quality, and the whites are mostly on the dry side. They have a brochure which explains each wine's characteristics in detail, and the recommended pairings.
This is not Napa/Sonoma, so having some patience is essential. Be forward about asking for the full range, and for the brochure description. While we were tasting, there were a number of tour buses that came through, but it did not detract from the experience.
If you own or manage Turasan Sarap Evi, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.