I noticed before my trip, that most reviews mentioned the location as the big plus for this hotel. That said, it is ideally situated in the middle of everything. The middle of Patong beach, however note that the hotel is not on the beach, most of the beach hotels are actually not on the beach, there is the main beach road that runs parallel to the beach and hotel, maybe a 2 minute walk if that). The middle of a beachfront block, one side of the block (not the hotel) boarders the famous Bangla Road which I used daily to get to the bar & restaurant hub next to the paradise area (maybe a 4 minute walk from the hotel). If you want to be right in the middle of everything and the crowds, this is the place. The hotel has a lot to offer and a very large breakfast selection. All but one of the hotel staff were amazing, especially the lady boy at reception who made a point of checking that all was well, the exception was the gentleman with the fruit hat (I suspect that he was just having a bad week and gave his aggressive attitude a wide birth).
We both had sea view rooms which were amazing, it really added a huge experience to my overall holiday, watching the sun go down on my balcony (which had fake grass and was wonderful on the feet, never mind the visuals), the parasailing on sea and the overall view of the bay, the sea view rooms are the wow factor. The rooms were multi-colour wonders, high quality and the best bed I’ve ever slept in whilst staying in a hotel. I would recommend stretching the budget and making every effort to get one of these rooms, the alternative is maybe looking into buildings and missing the sun rise/set.
The hotel has its own tour desk which provides an extensive array of tours. Booking at the tour desk in the hotel takes the bargaining issue away with peace of mind that you are going to be looked after. This was worth it.
Tip: It might cost an extra BHT200 (USD6) to book a transfer to the airport via the hotel, it was worth it for me. After taking my own cab from the airport to the hotel, the stress and added distance is just not worth it. After all you’re on holiday and the less hassle the better.