From the moment we (four college professors on our first trip to Tanzania) contacted Joao by email, to the very last goodbyes in Arusha, It Started in Africa was wonderful to work with. Every detail was perfect and to specification. Joao listened and understood our requests, and our guide, Isaack, was incomparable. Everything materialized exactly as planned. We learned so much from Isaack, who could spot a predator in the distance at the same time he was steering the Land Cruiser along the rockiest of roads AND telling us something about the ecology of the place! Whether for a day trip or a longer journey, you cannot go wrong with this company. They are honest, professional, flexible, super organized, accommodating, knowledgeable, generous, and cheerful. They provide a range of choices and lots of information to help you plan. They know the landscape intimately and seem to be well liked and respected in local communities. Highly recommended - I hope to meet again with these good people from It Started in Africa.
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