Kuta is a great beach but far from the best in the area. However things are all set to change within the next few months as beachside warungs get moved to the new "art market" a little inland. Hopefully this will address some of the issues like cleanliness of the beach. But either way head a few kms either way and you will find cleaner, quieter and better beaches. April 2013 will see the start of development of 4 large resorts in the area - so see it now before it becomes like its namesake on Bali!
If you own or manage Kuta Beach - Lombok, register now for free tools to enhance your listing, attract new reviews, and respond to reviewers.