The beach is quite long, and it really depends on where you go that will define your experience.
The north is full of commercial restaurants with pushy sellers (Still much better than kuta beach), and the south of the beach is messy and dirty.
It's a good time to go in the morning till early afternoon, and don't expect beautiful sunset here, but it's good for relaxation if you find the right place.
Also a good option to rent a bike and ride next to the beach with the great view.
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