The hotel has a German management. In this case this is a good thing. We appreciated the "German Ordentlichkeit". Everything is clean and hygienic.
The majority of guests are Russians and Germans. To a lesser extend you'll meet some Dutch and Arabic people and finally a few Britons, Belgians and other European citizen. Mostly families and couples with or without children.
Let's start with the good things.
The hotel is well maintained and ideally situated at approx 10 min. from the airport.
Rooms are spacious and have a large balcony, bath & shower and a safe. If you're looking out to save some money in these difficult times, take a standard room with extra beds for your kids. The room is large enough to be comfortable. Family rooms and suites are of course also available.
The hotel is child-friendly with a good Mini club. Additionally they can take swimming lessons (to be paid extra) with a very good instructor.
There are many pools, with one outside pool heated at 30°C. In the winter all those beautiful pools are only for your visual pleasure since they are not heated. Furthermore you'll find some outside Jacuzzi's as well as an outside Sauna chalet. If this is not enough there's a big Spa inside.
The beach is clean and nicely setup with beds & windscreens. The water sport centre is next to the beach.
There is food and drink service everywhere, even on the beach. Meals can be taken inside or outside as you wish.
The "all in" includes all meals in all restaurants (some on reservation) and local drinks such as softs, beers, local wine and local versions of international alcohols. The Egyptian beers taste good and are very digest, while I'd recommend to stay away from the local gin's or rhum's. For an extra, international drinks are available but note that a bottle of basic French wine costs at least 70€ and a bottle of Moet 250 €. The drinks and snacks in the mini bar in your room are to be paid extra.
The animation is present but not overwhelming. So it is really up to you to decide to participate or not. There's also a night club in the hotel, with mini Disco between 1930 and 2000 hrs.
Are there any areas where they could improve?
Well, the food in the main restaurant is good but in this well-managed hotel and this beautiful setting you expect more. While other reviewers speak in superlatives about the food, I always found something that I like to eat but it's a bit "every day the same" and I suspect that the chief in the kitchen is German. So that's good for the Germans...
Dinner in the specialty restaurants was excellent for the Lebanese and ok for the so called French Mediterranean restaurant.
So, I recommend to take a taxi to the Marina at least once (5€) and have dinner over there. For example "B's at Marina" is really excellent.
Excursion booked outside your tour operator are much cheaper (after a few minutes of negotiation as for everything in Egypt). Snorkeling is a must do. Going on sea with the wooden boat of the hotel partner (Ilios) guarantees you that you have the most beautiful boat on the red sea, but also the most expensive.
Another thing is the All-in system as such, not with a bracelet or so, but where you have to sign every order you take. After a few days, you get used to it.
Note furthermore that Egypt is a smokers paradise. Smoking is allowed almost everywhere.
I'd recommend this hotel for couples with or without kids and families. I'm not sure that singles will enjoy the hotel in the same way. We might return to this hotel, if we decide to come back to Egypt. At the time of our stay, December 2012, the "revolution" was not perceptible in Hurghada but things may change...
The wiew over the pools is better at higher floors (4 and 5).
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This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.