I stayed there over new years and the place was really happening. During the day it feels and looks quite normal and at night it turns into a classy party place. Really nice and allot better than expected. Would only go there again. Prices in clubs were a little pricey , but would not mind as the entertainment was varied. Greek club where people are breaking plates all over the place(Greek Tradition).
Another arabic club witha really really hot belly dancer. On the ground level was the famous entrecote steakhouse out of Geneva(Superb Meal). On the top floor a really quite cozy cocktail bar with gorgeous waitresses. I loved the place and would go back. Had a reservation at the burj and cancelled it as it was too quite for my liking.
Definately Pleasantly surprised.

Stayed here with a friend for one week during the Dubai Shopping Festival.
We paid around 150 USD per night for a twin bedded room. The Hotel itself is well situated in Deira with Al-Ghurarir shopping Mall being only 5 minutes walk and Deira City Mall being a short taxi ride away. The Creek is also only a few minutes walk. The room was large and comfortable but a number of the facilities did not work. The TV was small and not working most of the time; the nylon clothes rail in the bathroom did not extend fully so was unusable and the fitted alarm clock had been dismantled (long ago judging by the dust on it).
Be careful about which room you are allocated. One side of the building has a nice view but the other side overlooks a car park.

There is a small swimming pool on the roof (water was freezing) and a small but well-equipped Gymnasium as well.
Breakfast, which was included, was vey good and available all morning (which I found very civilized).
The Hotel restaurants were generally OK and reasonable in price. There is a large Cocktail bar on the top floor witha a nice ambience and friendly staff but lousy cocktails. Overall, Not a bad place to stay. AK