When I spend more than a week in a place I prefer to get a serviced apartment as you can live a little more normally in my view. Anyway I found this one pretty good. Staff are friendly and efficient, they offer a decent set of hotel like services (like breakfast and laundry).

A couple of areas it could improve on:
1) The gym is pretty small, and rather oddly the breakfast room looks on to it which can be a bit disconcerting if you're eating breakfast your view can be people sweating away working hard in the gym which isn't great. Ideally you'd move the gym and make it bigger.

2) A map of the local area in the room along with recommendations of restaurants in the local area would be handy.

3) It's a 15 min walk to the closest MRT, which in Singapore can be either a VERY hot walk or a VERY wet walk depending on what the weather's doing (neither are pleasant when coming back from the office with a laptop bag). Having reception able to organise a taxi for you rather than waiting outside would be handy.

The local area is very good though, not touristy so some good restaurants about and at least two mini-mart's less than 5 minutes walk away.

The design of the place is very contemporary and the rooms are well equipped.

Basically if you're spending a couple of weeks in Singapore I think it's a pretty good choice.

On this stay I was in a studio apartment on a long business trip.

Location is great nestled a short walk from Little India and easily walk able to Bugis and the bottom end of Orchard Road. Also well connected with good bus routes and close to metro.

Accommodation is modern clean and crisp. Very comfortable with large windows, air conditioning and a good sized gym. My only negative comment would be the lack of a swimming pool to relax at on a hot afternoon.

Coffee shops and restaurants on your doorstep but the breakfast at the residents lounge (Mon - Fri) is more than adequate, but nothing special.

Over all a very comfortable hotel, friendly staff and just the right facilities for a long stay business trip.

We had booked the hotel for 4 adults because our children are young adults. And since hotels in singapore was quite expensive, this was a good price.
We booked a 2 bedroom apartment ! What we got was a one and half bedroom. The first bedroom was a queen bed, but the second bedroom was a single bed in a very small room. You could not fit an extra bed in there.
My husband had to sleep on the pull out sofa in the living room.
Breakfast is not available on public holidays and weekends......
It is a bit of a walk to orchard road. Though there is a mall 10 minutes walk, and a train station there.
The staff were so friendly and very very efficient !
We were getting holiday inn on orchard for nearly the same price. Should have opt for that.

Stayed here for 3 nights on my first trip to Singapore as my meetings were mostly in the local area.

Important to note that this hotel is a fair distance from the social centres such as Boat Quay etc, but walkable to Prinsep street.

A nice size and friendly reception leads to a bank of 3 elevators that were never busy during my stay, my room had a small view over part of the city and contained the usual hotel bits and bobs, I would hesitate to call this a proper long stay apartment hotel though, (I lived in one of those in Dubai for 5 months and it was bigger and much better equipped)
There's no washer, dryer, oven or dishwasher in the kitchenette here, the living area is tiny and the bedrooms not much bigger.

That said, it's perfectly clean, quiet and has very good a/c

If I needed to be in this area again I'd stay here with no worries.