The rooms are clean, well-maintained and spacious, most of which come with 2 double beds. The hotel environs is very meticulously maintained (for instance, hallway sand ashtrays are cleaned and stamped with the hotel's shell logo everyday).
The hotel pool is world class, and is one of the biggest attractions of this hotel (as well as the other Regency hotel by the beach).
Food and service is average. The breakfast buffet is tasty and plentiful enough, but don't expect something memorable since it's just the usual bacon, eggs and sausages everyday. The hotel staff are friendly and attentive enough, but not hospitable, welcoming or enthusiastic.
The hotel's location is an issue -- it's not by the beach front. You can either take a 2- to 3-minute walk to the beach front or a one-minute ride on a shuttle. It's an almost imperceptible inconvenience, and plenty of hotel patrons actually consider it a plus since it makes the hotel quieter compared some other beachfront hotels. But if what you're looking for is action the second you step out of your hotel, this isn't for you.
Another thing about the location is that while it's a very short walk to the beachfront (not even five minutes, the hotel's owner emphasized to us one time over breakfast), you'd have to walk through typical Philippine alleys. It's not dangerous or anything, but you will have to deal with tricycles (motorized pedicabs), trisikads (ordinary, bike-powered pedicabs), cars, dust, water puddles and the like, all under the heat of our tropical Philippine sun. It may be a shot walk, but it's not necessarily pleasant.
Overall, I consider this hotel excellent. I stay here with my wife and kids every year when we go to Boracay for New Year celebrations (although I must admit my wife and I are considering staying at El Centro next time -- kind of hard walking to the beach with three very young kids, one of whom has autism).
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